Fletcher Becomes Tour’s Official Apparel Supplier
March 25, 2012 by GNN · Leave a Comment
The Fletcher Leisure Group has become the official apparel supplier for the Canadian Tour under its Sunice, Tommy Hilfiger Golf and AUR brands for 2012.
Sunice, owned by Fletcher, is also the official outerwear licensee of the PGA Tour, with partnership agreements with the LPGA and PGA of America.
“Aligning with established brands like Sunice, Tommy Golf and AUR goes hand in hand with reestablishing the Canadian Tour as the preeminent tour of its kind in the world,” said Canadian Tour commissioner Rick Janes.
The new partnership will see all new and some existing events on the Canadian Tour utilize the Sunice, Tommy Hilfiger Golf and AUR brands for their volunteer, licensing and merchandising needs.
In addition, Canadian Tour staff and officials will be outfitted week to week with the Tommy Hilfiger Golf brand, as well as Sunice outerwear.
“Being able to support the Canadian Tour in their efforts to create a stage for some of the brightest young PGA Tour prospects ,as well as the wonderful charitable and community work that they do is an association of which we are very proud,” said Derek Faith, vice president of sales for the Fletcher Leisure Group.
Canada Night Set For Friday In Orlando
January 11, 2012 by GNN · Leave a Comment
Canada Night at the PGA Merchandise Show in Orlando will be presented by the PGA of Canada, PGA Worldwide Golf Exhibitors and Sunice (Fletcher Leisure Group) on Friday, January 27, from 5:30 to 7:30 p.m. in Room 304 C/D of the Orange County Convention Center.
RSVPs are required.
Sunice Introduces Zephal
June 13, 2011 by GNN · Leave a Comment
Sunice has introduced Zephal, a lightweight and quiet fabric designed for enhanced hand feel.
An assortment of styles is available in this technical suit, which features several features, including ergonomic action cuffs, in-pocket ball cleaner, lock-down zipper pullers, Pro-Trim cinching system, among others.
Zephal is waterproof and breathable and comes in platinum, red, midnight, royal and black for men and lapis, rose dust, cool blue and black for women, as well as fashionable plaids for both men and women.
The Typhoon category comes with a three-year waterproof guarantee.
“As Sunice continues its search for the most technical, performance-driven fabrics for golf, we are confident that the Zephalâ collection will continue to grow as it’s supple hand feel and its light weight are so perfectly suited to the sport,” said Heidi Rowsell, marketing manager for Sunice.
“This category makes fashion and function very affordable in a fully waterproof and breathable suit. It’s tough to beat on price, performance and looks.”
Sunice Enters The Gateway
April 4, 2011 by GNN · Leave a Comment
Sunice, owned by the Fletcher Leisure Group based in Montreal, has signed on as a sponsor of the GatewayPro Tour. a west coast development circuit.
“Our partnership together continues to validate Sunice as the technical rainwear brand of choice for serious golfers everywhere. We look forward to working with the Gateway Pro Tour officials and athletes,” said Howie Ellis, executive vice president for Sunice
Sunice Sponsors EWGA
March 17, 2011 by GNN · Leave a Comment
Sunice, owned by the Fletcher Leisure Group based in Montreal, has entered into a one-year sponsorship of the Executive Women’s Golf Association, with its 20,000 participants.
As part of the sponsorship, Sunice will be recognized as the official rainwear product of EWGA and a licenced vendor in the Member Clubhouse and on the EWGA Shop site.
Sunice will also participate at EWGA-sanctioned events such as the EWGA Championship, National Conference, Match Play Cup Finals, Foundation Fundraiser and EWGA Fun Days.
“One important focus of our growth strategy is to align our brand with the key influencers in our sport and certainly, the EWGA represents the most influential and dedicated group of amateur women golfers in the country today,” said Howie Ellis, executive vice president for Sunice.
Fletcher To Sponsor CJGA
March 3, 2011 by GNN · Leave a Comment
The Fletcher Leisure Group has entered into a two-year agreement to sponsor the Canadian Junior Golf Association.
As part of the agreement, Sunice will become the official outerwear of the CJGA and become a tournament title sponsor, while Adams Golf will become a title sponsor of one event on the CJGA Junior Tour.
“Fletcher Leisure Group has been a strong supporter of the CJGA and our initiatives over the past six years and we are very excited to have them returning again as the official outerwear and as a multiple tournament sponsor,” said CJGA chief operations officer Brad Parkins.
The CJGA Adams Golf Junior Classic will run Aug. 15-16 at BraeBen Golf Course in Mississauga, Ont. while the Sunice Junior Classic will take place at Club de golf Les Quatres Domaines in Mirabel, Que., Sept. 24-25.
Industry Notes: Jan. 25, 2011
January 24, 2011 by GNN · Leave a Comment
Sunice has resigned PGA Tour player J.B. Holmes to an endorsement contract for 2011. Holmes has worn the Montreal-based outerwear company’s product since 2008, including the Sunice Silver Polo Collection, Sunice GoreTex outerwear and an assortment the company’s layering pieces. “We expect J.B. to have a great year and are optimistic that his standing on the PGA Tour will continue to climb,” said Mark Fletcher, president of Sunice … Quagmire has signed new sponsorship deals with PGA Tour players Tag Ridings and Joe Affrunti, while extending its relationships with Australian Aron Price and Canadian Brennan Webb. Quagmire also recently supported the 2011 Bob Hope Classic for the fourth consecutive year, providing its ColorFusion polos to the tournament’s amateur participants, including celebrities such as Alice Cooper, Tommy Thayer, Kurt Russell, Marshall Faulk and Grant Fuhr … The Canadian Tour has retained O’Connor Golf Communications to develop strategy, coordinate and execute the tour’s communications. “We need to help the media tell our story and we owe it to our sponsors, fans and players to take our communications to another level,” said tour commissioner Rick Janes. Previously, O’Connor worked with the tour on its Bridging the Gap initiative, which is moving forward with Golf Canada and the Canadian PGA.
Industry Notes: Jan. 20, 2011
January 19, 2011 by GNN · Leave a Comment
The Canadian PGA has renewed its agreement with SkyCaddie as the official rangefinder of the association for the next three years.
As official rangefinder for the last three years, SkyCaddie has been onsite at every Canadian PGA national championship and over 1,000 professionals have used the company’s products at 12 national events.
“Without question, the Canadian PGA is a very important business partner and fits very well with our sales strategy of growing the green grass sales channel. We look forward to a continued association with the Canadian PGA,” said Steve Davies, president of Jancor Agencies, the Canadian distributor for SkyCaddie.
SkyCaddie representatives will be on-site at next week’s PGA Merchandise Show in Orlando.
PGA Merchandise Show Notes
Matt Kuchar and three-time Grammy Award winner and saxophonist Branford Marsalis will open the PGA Merchandise Show next Thursday at the Orange County Convention Center in Orlando. Marsalis will play from 7:45 a.m. in the Grand Lobby before PGA of America officials present Kuchar with the Vardon Trophy. Kuchar will hit the ceremonial first ball from a second floor stage to officially open the event, where more than 1,000 golf companies are expected, along with 40,000 PGA professionals and industry representatives from around the world … A major announcement from the PGA World Golf Alliance is expected the first morning of the show prior to a panel discussion on the Asian marketplace that includes Greg Norman, Hank Haney and Michael Breed …The Association of Golf Merchandisers will hold its Product Preview and Reception on Wednesday from 5:30 p.m. to 7:30 p.m. … The Outdoor Demo Day takes place all day Wednesday at the Orange County National Golf Center … The PGA Awards Night will take place on Thursday evening from 5:30 p.m. to 7:30 p.m., while the Elations Rocks the Joint Industry Concert, featuring Lou Gramm of Foreigner will happen on Friday evening from 6:30 p.m. to 8 p.m. … The 12th Biennial PGA Teaching and Coaching Summit takes place Jan. 24-25 at the Faldo Golf Institute For a complete list of events at the PGA Merchandise Show, click here … The PGA Merchandise Show and the Canadian PGA, sponsored by Sunice and Adams Golf, will host a Canadian reception on Friday evening from 5:30 to 7 p.m. in Room 205B at the Convention Center.
Sunice Goes Big Time Again
January 12, 2011 by GNN · Leave a Comment
Montreal-based Sunice has been chosen as an official licenced product partner for the 2011 and 2012 PGA Championship and the 2012 Ryder Cup.
Sunice, owned by the Fletcher Leisure Group, is also a licensee of the PGA Tour and TPC network of clubs and was also chosen by the LPGA to design, manufacture and provide waterproof outerwear for the 2011 and 2013 U.S. Solheim Cup teams.
Canucks Will Gather In Orlando
January 2, 2011 by GNN · Leave a Comment
The PGA Merchandise Show and the Canadian PGA will once again be hosting a reception for Canadian golf professionals, buyers and other industry people on Friday, Jan. 28 in Room W205B at the Orange County Convention Center.
The event, sponsored by Sunice and Adams Golf, will run from 5:30 p.m. to 7 p.m. Refreshments and light snacks will be served as a prelude to the Elations Rocks the Joint concert featuring Lou Gramm from Foreigner.
Sunice Updates For 2011
October 4, 2010 by GNN · Leave a Comment
Sunice has updated its spring 2011 collection in the Hurricane and fashion-driven Sport Layering categories.
Updated blues and reds brighten basic black, gray and navy, with additional options of Camel suit, windowpanes and black and red Glen Plaid.
Real red and royal blue highlight the men’s collection, combining updated cutting and welding techniques with new fabrics, while the women’s collection features Lapis blue with soft pink variations in Rose Dust and Dolce. An Asian-inspired Kimono print and geometric plaids offer variety.
“We’re obviously very proud of our spring 2011 Outerwear Collection,” said Sunice president Mark Fletcher. “Once again we have continued our tradition of providing golfers with added technological advancements, as well as exciting new styles.”
The men’s Hurricane Collection offers a lifetime guarantee with its Gore-Tex Paclite and Performance Shells.
Sunice has added to its large Gore-Tex category with an improved version of the Ultimate Jacket V3. The lighter, quieter Gore-Tex Performance Shell comes in black with charcoal or red with white.
The jacket also includes the X-static stretch lining, Pro-Trim waist-cinching system, in-pocket ball cleaner and full-stretch back panel. Styling includes laser-cut elbow and shoulder detailing, laser-cut and welded pocket frames, tractor foot imprints and patented V-collar.
The Tornado Collection is designed to offer breathability and stretch in a lightweight and quiet product that has a four-year waterproof guarantee.
The Sunice FlexVent features waterproof stretch fabrics in real red and camel colours and a black argyle print. This versatile, full-stretch, breathable, waterproof knit garment has a four-year waterproof guarantee and proprietary fabric technology and performance features for comfort.
“We believe this is the future of waterproofs because of the FlexVent fabric’s unique soft hand feel and super-quiet laminate,” said Fletcher.
The refreshed, technical Typhoon Collection game-improvement rainsuit features a three-year waterproof guarantee and assorted styles. It features Zephal – Sunice’s new proprietary lightweight, quieter fabric – has a hand feel that complements Typhoon’s pops of color and plaids.
Sunice’s Pro Sport and Sport Layers Collections feature high-end Windstopper and basic, lightweight, fashion-driven layering pieces that blend science and style in soft shells, sweaters, lightweight layering, thermal layering and windgear.
The moisture-wicking Otaki SuperLite FX Pullover, with an invisible, chest-pocket zipper, can be added as an extra layer without extra bulk or weight.
Sunice’s most breathable, 100 per cent windproof, water-repellent WindStopper styles include the new Burnham Soft Shell and high-performance Limmen Active Lightweight Shell designs in colours such as royal blue with hits of white and a bright white with hits of shadow and red.
Sunice’s 2011 Women’s Collection includes stylish, colorful and fashion-detailed outerwear. Game-enhancing features include the Pro-Trim waist-cinching system, Pro-Wipe club cleaner and in-pocket ball cleaner.
Sunice has also expanded its women’s Hurricane category with an additional Gore-Tex Paclite Suit, an all-white offering with new gold embellishments.
Sunice To Outfit Solheim Cup Team
August 25, 2010 by GNN · Leave a Comment
Montreal-based Sunice has been named the official rainwear licensee for the 2011 and 2013 American Solheim Cup teams.
“We are already well into the design and development process with U.S. Solheim Cup captain Rosie Jones and her assistants to deliver a state-of-the-art rainsuit that will be worn by the world’s greatest female professional golfers,” said Sunice president Mark Fletcher.
“Our leadership position in technical rainwear constructed with Gore-Tex fabrics will ensure that the U.S Solheim Cup Team competes in challenging weather conditions in the lightest, most breathable and most comfortable rainwear during this premier competition,” he added.
Sunice, established in 1976 as a skiwear brand, also served as official apparel supplier for the broadcast media consortium at the 2010 Winter Olympics in Vancouver. It also created clothing for the 1984 Summer Olympics in Los Angeles and 1988 Winter Olympics in Calgary.
Sunice Introduces New Pullovers
July 28, 2010 by GNN · Leave a Comment
The Sunice Golf collection is designed to offer classic cuts, interesting contrasts and subtle detailing for a clean, contemporary feel, while providing comfort and freedom of movement to meet form and function.
Its colour palette offers updated blues and reds to brighten collections of black, gray and navy. Poppy and Arctic highlights the men’s collection while Purple Rain with soft, pink Dolce and Crystal Blue are integral in the women’s collection.
Sunice has introduced its pullover collection, which includes the Olie Superlite for cool mornings when an extra layer without extra bulk or weight is required.
The lightweight quarter-zip offers a Poly/Spandex blend and features flat lock stitching details, reflective zipper tape and a framed chest pocket. The Olie is available in black/shadow, pure white/royal, midnight/shadow and charcoal/lime.
The Jada Women’s Superlite offers the same fabric and styling details in a feminine silhouette. It’s available in black/pure white, pure white/dove and charcoal/berry.
Sunice Sets Up U.K. Subsidiary
May 17, 2010 by GNN · Leave a Comment
Sunice, owned by the Montreal-based Fletcher Leisure Group, has opened a United Kingdom office in conjunction with The Golf Business Ltd. (TGB) that will serve as the outerwear company’s business subsidiary for the U.K. and Ireland.
TGB is located just outside of London where the sales and marketing company specializes in the supply and promotion of golf products throughout the U.K. and Ireland.
“Our partnership is structured so we can be very competitive in the U.K. and Ireland by combining Sunice resources out of Montreal with The Golf Business expertise in these markets,” said Mark Fletcher, president of Sunice.
“We don’t want to just have a distribution and marketing agreement with The Golf Business, because then, we’re at arm’s length,” added Fletcher.
“Having The Golf Business as a partner allows us to be fully involved in our U.K. and Ireland market business. It also allows us to avoid undue distribution costs in the business, which makes us less competitive in the eyes of our customers and consumers,” he added.
“We are enthusiastic about creating a stable, long-term relationship with The Golf Business,” he added. “We’ll be building Sunice with brand-enhancing and brand-strengthening strategies and those, in concert with our solid team, make us very excited about the opportunities that lie ahead.
“Product-wise, we are confident that we will continue to be a strong force in the market as we look to expand the Gore-Tex collections and release stretch products.”
Sunice Hooks Up With PGA Tour
March 21, 2010 by GNN · Leave a Comment
Sunice has signed a new, three-year licensing agreement that will see that brand become an official outerwear licensee for the PGA Tour, Champions Tour and Nationwide Tour.
“We value our very important relationship with the PGA Tour,” said Mark Fletcher, president of Sunice.
“The PGA Tout is the largest and most important golf tour in the world and this new three-year licensing agreement gives us numerous opportunities to associate our company with an organization that represents the cream of the crop in golf,” added Fletcher.
Maureen Murrah, vice president of apparel licensing with IMG Sports Licensing, the PGA Tour’s domestic licensing representative, said the deal offers great potential. “Sunice is an Outerwear brand that represents quality of the highest standard,” said Murrah.
Sunice’s 2010 men’s outerwear products are highlighted by its Hurricane Collection and Gore-Tex fabric.
“Our entire 2010 Sunice Outerwear Collection features the most technological advancements of any product line in our company’s history,” said Howie Ellis, executive vice president of Sunice.
“The Hurricane Collection heads up this impressive product lineup, which is enhanced by the usage of Gore-Tex. Thanks to our partnership with the PGA Tour, our golf outerwear product will get more exposure than ever before.”
Sunice Offers Multiple Options
February 21, 2010 by GNN · Leave a Comment
Sunice has introduced three technical collections for 2010-2011.
The Hurricane Collection sets the bar for Sunice next fall and is intended to position the brand with its Gore-Tex performance shell, Paclite and stretch inserts and a lifetime waterproof guarantee.
Certain styles within the collection come with X-Static lining. Hurricane items are designed to be waterproof, windproof and highly breathable and feature a Pro-Trim waist cinching system, offer a Pro-Wipe club cleaner and waterproof YKK zippers with a pocket ball cleaner.
Other features include a wrist rain channel, lycra action cuff, Sunice patented V collar. Hurricane items can also be machine washed and dried.
The Tornado technical system features the proprietary fabric FlexVent and highlights the stretch/waterproof category with a four-year waterproof guarantee.
Designed to be breathable, comfortable, lightweight and quiet, other features include Wx-Tech coating, X-Static lining, Pro-Trim waist clinching system, Pro-Wipe club cleaners, waterproof YKK zippers, lycra action cuffs and a pocket ball cleaner.
Designed to be windproof, water-resistant and comfortable, the Sport Layers technical system offers three-layer construction, while offering freedom of movement and maintenance of a proper micro climate between the body and garment.
According to Mark Fletcher of the Fletcher Leisure Group in Montreal, Sunice is gaining outstanding mileage out of its relationship with Canada’s Olympic Broadcast Media Consortium.
Fletcher pointed out that on Day 2 in Vancouver, the women’s moguls final averaged 6.6-million viewers, peaking at eight million as Jenn Heil won Canada’s first medal. That made it one of the most-watched broadcasts on Canadian television this year.
What will follow looks to be beneficial for Sunice as it takes centre-stage with the consortium.
“The networks are getting record viewing audiences, so we are very excited about the exposure,” said Fletcher.
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