Can Montreal Handle Two Events So Close Together?

It will be like having your birthday on Christmas Day when Montreal hosts two high-profile professional golf events next year.

While the 2011 RBC Canadian Open will be held at Shaughnessy in Vancouver, we found out this week from Golf Canada, the former Royal Canadian Golf Association, that Hillsdale in Mirabel will host next year’s CN Canadian Women’s Open.

That LPGA Tour event, as it stands right now, will come about six weeks after the second Montreal Championship, a Champions Tour event that will be played for the first time in July at Club de golf le Fontainebleau in Blainville.

In theory, having your birthday on Christmas Day means getting double the gifts, right? In practice, however, it may mean you end up getting screwed for your birthday gifts because too much of the family income is going out on Christmas. Read more

Golf Canada More About Funding Than Branding

Repackaging and rebranding are quite often tactics used by corporations and other groups to sell the sizzle without throwing a new steak on the barbie.

Newspapers, for example, will go through redesigns to offer a fresh, new look their readers or a company that sells sport drinks will funnel its product into new bottles with the expectation that consumers will do a happy dance, even if the contents are exactly the same on the inside.

In the case of the consumer facing or rebranding introduced yesterday by the Royal Canadian Golf – oops, Golf Canada – at Glen Abbey in Oakville, Ont., a coat of paint has been slapped on programs that have been around for years, topped off with a new logo. Read more

Can You Cut It In Montreal?

Golfers aged 50 and over have a shot at participating in a Champions Tour event through a two-tiered qualifying event that could lead to a spot in the inaugural Montreal Championship.

An open pre-qualifier will be conducted on Friday, June 25, at Le Blainvillier Golf Club near Montreal. The pre-qualifier field will be limited to 144 players with applications accepted on a first-come, first-served basis.

The five low finishers from the pre-qualifying round will advance to the final qualifying round on Tues., June 29. The competition is open to both professionals and amateurs over 50 years of age, but if an amateur qualifies for the tournament, he must turn pro before the tournament.

For more information, see the website, http://championstourmontreal.com.

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