AMP Fairways and Hybrids Offer Style and Technology

With its black PVD and orange details on the clubhead, shaft and grip, the new AMP fairways and hybrids from Cobra are designed to be a combination of style and technology focused on distance and accuracy.

“The AMP Fairways and Hybrids were designed for all golfers seeking distance and accuracy,” said Tom Preece, vice president of research and development at Cobra Puma Golf.

“We’ve improved the construction with a 455 high strength steel face that has over 1.5 times the yield strength of the 17-4 stainless steel body, resulting in a thinner, hotter face,” he said.

The AMP Fairways were designed with a larger profile for increased MOI to provide added forgiveness.

A new, larger high strength steel face with E9 Face Technology and dual roll offers a five per cent thinner face for a larger Sweet Zone.

The AMP Fairways also feature Adjustable Flight Technology (AFT), providing golfers with three simple face angle settings, Open, Neutral or Closed, to optimize ball flight for increased distance and improved accuracy.

The Aldila RIP Speed Tuned Fairway shaft features progressive weight design and El flex profiles for customized performance at various swing speeds.

The Cobra AMP Fairway is available in men’s right-handed three (15 degrees), four (16.5) or five (18) in X, S, R or Lite flex and men’s left-handed three (15) and five (18) in X, S, R or Lite flex.

The Cobra AMP Hybrid is available in men’s right-handed 2/H, 3/H and 4/H in S or R flex. The 3H is also available in men’s left-handed.

New Cobra AMP Irons Have Advanced Material Placement

Cobra’s new AMP irons feature Advanced Material Placement , a progressive face and cavity design and V-Skid sole for greater distance and accuracy with a new level of customization.

The AMP Irons are available in an iron set and combo set.

“Our AMP Irons are perfect for any type of golfer looking for improved distance and accuracy,” said Tom Preece, vice president of research and development at Cobra Puma Golf.

“We studied thousands of golfers’ impact patterns to develop our E9 Face Technology and now we’ve improved upon that with our multi-alloy design,” he said.

“The two features work together to provide increased distance in long irons, consistent short irons as well as improved feel and forgiveness,” said Preece.

E9 Face TechnologyT and a progressive face and cavity design are designed to optimize the performance of each individual iron to improve distance, feel and forgiveness, based on golfers most common impact patterns.

AMP irons three through seven feature a two-piece multi-alloy design, utilizing a 17-4 high strength steel face plasma-welded to a 431 stainless steel body for a thinner face and hotter long and mid irons.

The V-Skid sole design in the new AMP Irons drastically relieves heel-toe sections to reduce turf drag and add to the sole’s versatility.

The higher bounce front section provides forgiving sole interaction, a lower bounce middle section keeps the leading edge at a proper height and the rear sole relief has the weight benefits of a wider sole , but also cleaner turf contact.

The Cobra AMP Irons are available in a steel eight-piece set or graphite eight-piece set.

Individual AMP irons with steel and graphite shafts are also available.  The graphite irons feature the AMP graphite shaft engineered by Aldila and steel irons feature a True Temper Dynalite 90 Steel shaft.

All irons feature the Lamkin N-DUR 3GEN grip.

Cobra AMP Driver Has E9 Face Technology

Cobra’s new AMP driver features E9 Face Technology with dual roll and AMP Speed Tuning, as well as black PVD and vibrant orange details on the shaft, clubhead and grip.

“The AMP Driver features technology focused on delivering superior distance and accuracy,” said Tom Preece, vice president of research and development at Cobra Puma Golf.

“The titanium 6-4 head with a semi-forged, milled Ti face features E9 Face Technology with dual roll to provide more distance to shots above and below the centerline,” he added.

The AMP Driver also features Adjustable Flight Technology (AFT), providing golfers with the option to set the face angle as Open, Neutral or Closed to set ball flight for better distance and accuracy.

The Aldila RIP Speed Tuned shafts have progressive weight design and El flex profiles to customize performance for various swing speeds.

AMP Speed Tuning works in conjunction with the shaft to optimize each loft differently for the best performance based on clubhead speed.

The Lamkin R.E.L. 3Gen grip is vibrant orange to match the clubhead design.

The AMP driver is also available in an offset design to reduce the effects of a slice and improve distance and accuracy.

The AMP Offset driver is designed to square the head more quickly through impact to reduce the effects of a slice, promoting high, draw-biased ball flight. The crown alignment helps golfers aim the driver on target.

The Cobra AMP driver is available in lofts of 8.5, 9.5, 10.5 and 11.5 degrees in men’s right-handed, and 9.5 and 10.5 in men’s left-handed.

The 8.5 degree loft is available in X or S flex, the 9.5 and 10.5 degree in S or R Flex and the 11.5 degree in R or Lite Flex. All lofts feature the Aldila RIP Speed Tuned shaft.

The Cobra AMP Offset driver is available in a men’s right-handed or left-handed 10.5 degrees in S or R flex and a men’s right handed 11.5 degree in a R or Lite flex. The AMP Offset Driver features an Aldila RIP Speed Tuned shaft.

Rusty Makes A Comeback

Cobra is bringing back the renowned Trusty Rusty wedges in three finishes, including an all-over pre-rusted finish, satin with pre-rusted hitting area and black PVD.

Each Trusty Rusty features a non-plated finish to provide seven per cent more softness than chrome and rust over time to promote spin and feel.

The True Temper Dynamic Gold shaft has been painted black with non-glare coating and precision laser engraving.

“Golfers of all abilities looking for enhanced feel and versatility should use the Trusty Rusty wedges,” said Tom Preece, vice president of club research and development for Cobra Puma Golf.

“We used 100 per cent raw, unplated 8620 carbon steel which rusts over time for enhanced feel, shot making and versatility.,” he added.

Cobra has partnered again with Phil Rodgers for the development of the Trusty Rusty wedges. Using Rodgers’ expertise, the successful attributes of the original Trusty Rusty and new technology, Cobra created the modernized Trusty Rusty with non-plated finishes, Tri-Bounce sole and laser precision technology.

The new Trustry Rustys conform to the 2010 USGA/R&A groove rule.

“Cobra’s first Trusty Rusty wedges were loved by golfers everywhere,” said Bob Philion, president of Cobra Puma Golf “We frequently get requests from our consumers and tour Ppayers to bring these back.

“We’re excited to be expanding into a new category, revitalizing the Trusty Rusty name with new finishes and improved technology. Our tour players already love the wedges and you’ll see quite a few in their bags on tour,” he said.

Cobra Offers An Encore of E9 Technology

The new ZL Encore driver from Cobra features E9 face technology with dual roll.

“The ZL Encore driver uses a combination of technologies to provide added distance, accuracy and forgiveness to golfers’ drives,” said Tom Preece, vice president of research and development for Cobra Puma Golf.

“E9 face technology uses an elliptical face to give golfers added distance and accuracy from any point on the clubface, while the new canted bulge with dual roll design provides more distance and accuracy to shots hit above and below the centre line,” he added.

The ZL Encore also features a multi-material construction that utilizes a carbon fibre crown and sole, with a five per cent larger titanium body and face, along with a swing weight screw to offer better centre of gravity and improved moment of inertia.

Meanwhile, Adjustable Flight Technology offers three face angle settings (open, neutral and closed) from which to choose for improved distance and accuracy.

The ZL Encore is available in lofts of 8.5, 9.5, 10.5 and 11.5 degrees in men’s right handed models and 9.5 and 10.5 degrees in men’s left handed.

The 8.5 and 9.5 lofts feature the Fujikura Motore F1 shaft, while the 10.5 and 11.5 lofts come with a Fujikira Motore F3 shaft. Several shaft options are also available.

Meet Long Tom

Cobra has released Long Tom, its four-foot, long driver designed for distance, and the Long Tom Raw, a pre-release unfinished version.

The Long Tom and Long Tom Raw Drivers are equipped with the new, ultra light Blackbird shaft by Grafalloy. The shaft also features Speed Coat technology, designed to improve the aerodynamics of the club for increased clubhead speed.

The Long Tom RAW features an all-black, ultra light Lamkin prototype grip, while the Long Tom Driver has the Winn Ultra Light/Shorty grip. Both are shorter in length and designed to discourage golfers from choking down on the club.

Both the Long Tom and Long Tom Raw feature Advanced Material Placement, with a high strength thin titanium 8-1-1 alloy face to reposition up to 20 grams of weight and move centre of gravity low and deep, for managed spin and launch control.

E9 Face Technology with dual roll gives the Long Tom Driver an elliptical face design to create a 30 per cent larger sweet zone for increased distance and accuracy to shots hit from the low heel to high toe.

The new, canted bulge and dual roll on the clubface is in place to provide more distance to shots hit above and below the centerline.

The Cobra Long Tom Raw Driver weighs 275 grams and is available in a men’s right-handed, nine degree loft, with a choice of various flexes.

The Cobra Long Tom Driver weighs in at 269 grams and is available in lofts of eight, nine and 10-degrees in men’s right-handed and nine degrees in men’s left-handed, with various flexes.

White Or Black? Your Call With Cobra

An upgraded RIP all-white shaft is one of the features of the Cobra White S3 driver from Cobra Golf, along with E9 Face Technology and Adjustable Flight Technology.

“We’re excited to be the only brand to offer both a white and black driver model to golfers this season, complete with our latest 2011 technologies,” said Brian Zender, senior vice president and general manager for Coba-Puma Golf.

E9 Face Technology is designed to expand the sweet zone by 30 per cent.

“We looked at tens of thousands of hits across the driver clubface and saw a distinct ball impact pattern from the low heel to high toe,” said Tom Preece, vice president of research and development for Cobra Golf.

“E9 Face Technology maximizes distance and accuracy from any point on the clubface, especially where golfers hit most often,” he added.

The Cobra White S3 Driver also features Cobra’s Adjustable Flight Technology (AFT) that offers three face-angle settings (open, neutral and closed), for golfers to dial in their ball flight for maximum distance and accuracy.

Cobra S3 Irons Offer E9 Face Technology

The S3 irons from Cobra Golf have E9 Face Technology to create a progressive Sweet Zone that is dsigned around the impact patterns of typical golfers.

The Sweet Zone combines a thin, hot face design with multi-material technology and a stepped crescent sole

“The advancements we’ve made with E9 Face Technology, along with the use of multiple materials, make this our best feeling and performing iron yet,” said Brian Zender, senior vice president and general manager of Cobra-Puma Golf.

While many iron sets have the sweet spot on the centre of the face, Cobra says golfers hit in a horizontal elliptical pattern in long irons, an oval pattern in mid-irons and a circular pattern in short irons.

“Our research found that golfers hit different irons in distinct patterns on the face,” said Tom Preece, vice president of research and development for Cobra Golf.

“Each S3 iron is optimized based on these results, so golfers know they’ll be getting the performance they need from each iron,” he added.

The progressive cavity design in the S3s is designed to change the Sweet Zone from elliptical in the long irons to oval in the mid-irons and circular in the short irons.

Cobra also uses a high strength steel face in the long and mid-irons, allowing engineers to thin the face by 20 per cent, while increasing face flex for higher ball speed. The weight savings allowed the weight to be moved for more forgiveness.

The long and mid-irons are made of 17-4 hyper steel, a high-strength steel alloy composition that allows for a thinner, hotter clubface, while the short irons are made of 17-4 stainless steel.

Meanwhile, a new hidden, internal polymer topline and full cavity thermoplastic urethane combine to enhance weight distribution and dampen vibration.

The Cobra S3 Iron stock set composition is four through sand wedge for men and five through sand wedge for seniors and women.

Shaft choices include Aldila NV-3 graphite in various flexes, as well as Nippon NS Pro 1030H steel shafts. Cobra/Lamkin grips are standard.

Cobra also offers Baffler-style hybrids to replace the three through six irons.

Cobra S3 Max Iron-Hybrid Set

Cobra Golf has also introduced the S3 Max Iron-Hybrid set that combines low-profile, wide-sole irons with large profile, Baffler-style hybrids.

“Mid- and high-handicappers will find the Cobra S3 Max Iron-Hybrid set to be their savior set – especially if they’re looking for maximum forgiveness and high launch,” said Zender.

“And for those who want long irons instead of hybrids, we offer an all-iron version of the set as well, featuring superior forgiveness and high launch,” he added.

The S3 Max Iron-Hybrid and Iron sets are designed for an easy transition from hybrids or long irons to short irons.

The 431 stainless steel irons have a low profile, which helps move the centre of gravity back low and deep for a higher ball flight, while the wide sole lends stability to help straighten shots.

“Our main goal for the Cobra S3 Max Irons was to make them as forgiving as possible with high launch,” said Preece.

“We achieved this by redistributing weight throughout the iron. That said, the 17-4 stainless steel hybrid clubheads are even more forgiving than the irons, due to their larger head size and railed soles,” he said.

From hybrids to short irons, the Cobra S3 Max Iron-Hybrid Set is designed to provide consistent and reliable distances from one club to the next.

The low profile design shifts the centre of gravity low and back for improved launch and better forgiveness, while the railed, poweback sole is designed to improve turf interaction for more consistency and power at contact.

Cobra S3 Has E9 Face Technology

The E9 face technology in the new Cobra S3 driver and S3 Max Driver is designed to expand the sweet zone by 30 per cent.

Instead of a circular sweet spot around the centre of the face, Cobra employs a canted, elliptical pattern.

“We looked at tens of thousands of hits across the driver clubface and saw a distinct ball impact pattern from the low heel to high toe,” said Tom Preece, vice president of research and development for Cobra Golf.

“E9 Face Technology maximizes distance and accuracy from any point on the clubface, especially where golfers hit most often,” he added.

Cobra combines the E9 face with a 6-4 titanium clubhead. The S3 driver also features Adjustable Flight Technology with three face-angle settings and comes with a Fujikura Blur shaft.

The Cobra S3 Driver is available in lofts of 8.5, 9.5, 10.5 and 11.5 degrees in men’s right-handed, and 9.5 and 10.5 degrees in left-handed. A women’s version is also offered in a 13.5-degree loft and Fujikura Blur TX 004 shaft.

The Cobra S3 Max Driver also has a 6-4 titanium clubhead and clubface, with E⁹ face technology. It differs from the Cobra S3 Driver in that its offset design is in place to help straighten out slices and fades.

The Cobra S3 Max is available in lofts of 9.5, 10.5 and 11.5 degrees in men’s right-handed, and 11.5 degrees in men’s left-handed, with a Fujikura Blur TX 005 shaft. A women’s version is also offered in a 15-degree loft and Fujikura Blur TX 004 shaft.

Cobra has also introduced its S3 Fairway and S3 Max Fairway with overized profiles.

The Cobra S3 Fairway is made of 17-4 stainless steel and a larger, hotter clubface and oversized profile helps increase the sweet zone.

The clubface is 25 per cent larger, while a high moment of inertia design offers forgiveness. The Cobra S3 Fairway generates a mid-high launch and a mid-draw bias ball flight.

The Cobra S3 Fairway is available in three, five and seven models with a Fujikura Blur TX 005 shaft and Cobra/Golf Pride grips.

Meanwhile, the 17-4 stainless steel Cobra S3 Max Fairway is designed to deliver maximum, draw-biased performance. Its new larger, hotter clubface and offset design promote draw-biased distance and ball flight with forgiveness from the fairway.

Cobra Offering Limited Edition ZL

Cobra Golf has launched a Limited Edition ZL Driver, an all-white model that will be individually marked with a production serial number.

With only 500 available globally, the Limited Edition ZL features multi-material construction, Adjustable Flight Technology and an all-white, 46-inch Fujikura Motore Speeder shaft.

The new driver was put into play by Ian Poulter at the World Golf Championships-HSBC Champions event in Shanghai.

“I like the visual of the new white ZL. It’s really very cool. It’s unique and different than any driver I’ve seen, plus its performance is great, too. It has the identical performance of the driver that I’ve won with twice,” said Poulter.

Other features include a white Golf Pride Tour Wrap 2G model, a a one-piece, simulated wrap with enhanced tackiness.

As with the original ZL Driver, the Limited Edition ZL Driver features a traditional clubhead shape. Its multi-material construction includes the lightweight carbon fiber crown and sole, complemented by a 6-4 titanium clubhead body and clubface for higher ball speeds and greater distance.

The clubface utilizes Cobra’s patented 9 Point Face Technology, bolstered by a milled rhombus, laser-welded face insert and a thin titanium perimeter.

Cobra’s exclusive Adjustable Flight Technology features an adjustable hosel that golfers can quickly and easily set to one of three face angles (O-open, N-neutral, C-closed) to optimize ball flight and distance.

The Cobra Limited Edition ZL Driver is available in lofts of 9.5 and 10.5 degrees in men’s right-handed with Fujikura Motore Speeder VC 6.0 stiff flex shaft.

Glen Argyle Expands Role With Summit

Summit Golf Brands, the parent company of Fairway & Greene, E.P. Pro and Zero Restriction, has announced that Glen Argyle, based in Montreal, is the new exclusive distributor of Fairway & Greene and Zero Restriction brands.

Glen Argyle was already the distributor of E.P. Pro.

“Our strategy, as we develop our international business, is to have one distributor for all three of our brands in a territory wherever possible, so we are excited to have all of our brand offerings with Glen Argyle in Canada,” said Chris Heyn, chief executive officer of Summit Golf Brands.

“Catherine Bastien and her team at Glen Argyle have done a tremendous job building our E.P. Pro business in Canada, so we are confident of their ability to do the same with Fairway & Greene and Zero Restriction,” he added.

Mint Green, also based in Montreal, had distributed both brands in Canada, but is now concentrating its efforts on Cobra and Puma Golf.

“We have enjoyed our association with Summit Golf Brands – and Fairway & Greene and Zero Restriction, in particular – over the years, so we wish Summit and Glen Argyle all the best in the future,” said Ted Fletcher, president of Puma Canada.

Glen Argyle will take over full control of the Sales and Distribution of Fairway & Greene and Zero Restriction for the Spring, 2011 selling season and will begin shipping product on Jan. 1, 2011.

Cobra, Puma Form New Division

Cobra and Puma have joined together to form a new division called Cobra-Puma Canada, which will sell, market and operate both brands under Ted Fletcher, president of Puma Canada, who will also sit on the board of directors of Cobra-Puma Golf.

“We are extremely excited about the unification of the Cobra and Puma Golf brands under one roof,” said Bob Philion, president of Cobra-Puma Golf.

“With Canada being one of the strongest golf markets in the world, it was crucial we had the right team in place to execute our mission to be the most desirable sport-lifestyle golf company in the industry,” added Philion.

“With such a skilled and experienced team in Canada, it was a natural fit to have both brands represented in this new division of Puma Canada under Ted Fletcher’s strategic leadership, ” he said.

Fletcher said he expected both brands to strengthen in the new division. “Puma Golf and Cobra are well-respected and strong brands in the Canadian market and we are confident and excited to propel them to new heights”, said Fletcher.

“It’s also an honour to be at the forefront with the global Cobra-Puma Golf team as a member of the board. I am excited for new opportunities to come for Cobra-Puma Golf in Canada and around the world,” he said,

Fletcher also announced the appointment of former Acushnet Canada employee Adam Cox as brand director for Cobra.

Cobra-Puma Golf Canada will take over full control of Cobra sales, distribution, operations, merchandising and marketing across the country as of July 1. The newly-formed division will be located in Puma Canada corporate headquarters in Ville St. Laurent, Que.

Cobra S2 Max Offers Iron/Hybrid Options

The new S2 Max from Cobra comes in both iron and iron-hybrid sets, both designed for forgiveness and high launch for mid-to-high handicap players.

“The Cobra S2 Max Iron-Hybrid Integrated Set has been specifically designed and tested to achieve correct and consistent distance gaps between clubs,” said Tom Preece, vice president of research and development for Cobra Golf.

“The set comes pre-customized with hybrids and irons, so players don’t have to choose which irons need to be replaced by hybrids. In addition, the hybrids were designed utilizing the technology of our No. 1-selling Baffler hybrid and provide the superior forgiveness, accuracy and versatility that mid- to high-handicap golfers desire.”

The clubface features Cobra’s 9 Point Face Technology to help increase ball speed on shots hit across the face. The irons feature a wide sole and a low profile, while the hybrids are deep-faced with high moment of inertia.

The Cobra S2 Max iron-hybrid set is available in two sets for men and one for women and seniors.

The men’s graphite set includes three, four and five hybrids, with six through pitching wedge irons with Aldila DVS-HL shafts, while the men’s steel set features three and four hybrids, with five through pitching wedge irons and FST steel shafts.

Women’s and seniors’ sets include four, five and six hybrids, seven through pitching wedge and sand wedge irons with Aldila DVS-HL graphite shafts. Gap and sand wedges are also available separately for all sets.

The S2 Max irons also feature 9 Point Face Technology and are a cavity back design to complement the wide sole and low profile.

Puma Sharpens Its Edge With Cobra

The sale of Cobra from Acushnet to Puma that was announced Wednesday is one of those cases that sends folks in the golf industry full circle as it did with Canadians such as Ted Fletcher and Bob Cote, who will once again be handling a hard goods brand that they were involved with back in the 1990s.

Both have since landed with Puma, a brand that seems to be setting itself up in a similar business model as other hard goods/shoes/apparel companies such as Nike and TaylorMade-adidas.

The fact that it has young, vibrant tour players such as Rickie Fowler and Camilo Villegas, winner of last week’s Honda Classic, representing its products doesn’t hurt matters either, both now and in the future, as Puma develops its new diversified company. Read more

Cobra Sold To Puma

Acushnet has signed an agreement for the sale of Cobra Golf to Puma AG in a deal that includes inventory, intellectual property and endorsement contract.

Terms of the deal were not announced and the deal is subject to customary closing conditions and regulatory approvals.

Acushnet has also agreed to continue to provide services such as production, distribution, field sales and customer service to an agreed-upon time period to help with a seamless transition.

“With the sale of Cobra, we have the opportunity to devote all of our resources to the global growth of our industry-leading Titleist and FootJoy brands,” said Wally Uihlein, Acushnet’s chairman and chief executive officer.

“At the same time, Cobra is a strong brand with a heritage of innovation, and we wish the quality associates guiding the brand future success,” added Uihlein.

“Golfers and our valued partners will remain the key focus throughout the impending sale and we are confident that our customers will continue to be serviced to our high standards,” he said.

Pending regulatory approval, the date of the sale of Cobra Golf is expected to come early in the second quarter. All business will continue to be conducted by Acushnet until that time.

All Acushnet Company associates dedicated to the Cobra business are expected to become employees of Puma.

“Titleist and FootJoy are powerful golf brands that are poised for long-term growth,” said Uihlein.

“This laser focus and our long-standing commitment to deliver superior performance and quality will strengthen golfers’ trust in the Titleist and FootJoy brands in all global markets.”

ZL = Zero Limits

ZL in the new Cobra ZL driver stands for Zero Limits.

“Cobra has a history of developing powerful, yet easy-to-hit drivers,” said Brian Zender, general manager of Cobra Golf.

ZL - New from Cobra

“The ZL Driver sets a new standard, in terms of providing maximum distance, forgiveness and control. It combines the best technology, materials and design we’ve ever built into a driver, plus the ZL offers the additional performance benefit of tuned ball flight,” he added.

“With our exclusive Adjustable Flight Technology, we help avid golfers achieve maximum distance and accuracy by optimizing their personal ball flight.”

Cobra uses Advanced Multi-Material Construction, in which a lightweight, high-strength carbon fibre crown and sole insert are integrated into a titanium 6-4 clubhead body and face, which utilizes Cobra’s Milled Rhombus laser-welded face insert and a new, thinner perimeter area.

The ZL also features a swingweight screw which helps shift the centre of gravity towards the heel to help provide draw bias ball flight while maintaining a square clubface alignment. The ZL come with a longer 46-inch Aldila VooDoo shaft.

Cobra’s Adjustable Flight Technology features an adjustable hosel that golfers can set to one of three face angles (O-open, N-neutral, C-closed) to provide a simple and quick way to optimize their personal ball flights.

“In the past, many club manufacturers chased various USGA limits on clubhead features and dimensions, such as moment of inertia, face height, COR etc,” says Tom Preece, Cobra Golf’s vice president of research and Development.

“When you focus on one design variable or a combination of variables, you often give up something else in return, so the mission of our R&A team was to set zero limits on engineering superior performance into the ZL driver.

“As a result, we have created a maximum distance driver. We also focused on making ZL the best sounding driver in the market. Through extensive, sophisticated computer modeling, we achieved superior sound and feel via key frequency improvements, which include a more traditional crown design,” he said.

The Cobra ZL driver is available in lofts of 8.5, 9.5, 10.5 and 11.5 degrees. It comes standard with a 46-inch Aldila VooDoo graphite shaft, in men’s R and S flexes. Lite and Women’s flexes. Other shafts are available through custom order.

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