Callaway, Acushnet Announce Settlement

Callaway Golf and Achushnet have announced a settlement in long-running litigation and disputes, including those over golf ball patents.

According to the release, no money changed hands, but under the terms of the agreement, each company will have specified rights to make golf ball and club products owned by the other.

Details of the settlement will remain confidential, according to the release.

For recent history of this long-running dispute, click here, here, here, here, here and here.

Callaway Offers Do-It-Yourself Customized RAZR Fits

Callaway Golf has introduced its new udesign by Callaway, a personalized and customization platform that offers golfers purchasing a RAZR Fit driver the ability to design their own individual version.

Featuring an easy-to-use, online interface, golfers can click here to select their own colour choices of the RAZR Fit clubhead and grip, as well as several shaft models and other custom configurations.

More than 70,000 versions of the RAZR Fit are available through udesign by Callaway.

“Golf is already the most personalized sport there is in terms of custom equipment options and our new udesign by Callaway platform brings personalization to a new and exciting place,” said Jeff Colton, senior vice preside of global brand and product for Callaway.

“The opportunity to design your very own driver in the colors of your favourite team, alma mater or whatever you happen to feel looks best has never been offered on a mass scale,” added Colton.

“Our research and instincts show that this level of personalization and customization is what golfers want and we’re excited to be the first brand in golf to offer it,” he said.

Able to customize RAZR Fit drivers for both men’s and women’s models, the udesign by Callaway process begins with the selection of a right-handed or left-handed club and a range of loft and colour choices.

With each selection, the RAZR Fit image on screen modifies in real time to embody the latest design choice. After making a colour selection, advanced customization options detailing the choice of stock or after-market shaft, its flex, length, grip model and wraps follow.

When finished, each user can view multiple angles of the configuration and also send their unique RAZR Fit design to friends and contacts via Facebook, Twitter, Pinterest or e-mail through a dedicated share function.

San Diego native Phil Mickelson chose powder blue and gold in honor of the Chargers, while Alvaro Quiros had a unique idea.

“Give me one in every colour and I will match my driver with my apparel,” said the fashion-forward Quiros.

Besides the cost of the driver, the udesign by Callaway personalization and customization features an additional fee of $50. Certain after-market shaft and grip choices may entail additional costs.

Callaway Sells Top-Flite

Callaway Golf has sold Top-Flite to Dick’s Sporting Goods for $20-million in cash, according to an 8-K filing.

Callaway still owns the Chicopee, Mass., ball factory, as well as intellectual property. It originally acquired Top-Flite, once one of the best-known brands in golf, in 2003 in a deal that also included the Strata and Ben Hogan brands. Callaway recently sold Hogan to Perry Ellis.

For more on the story, click here.

Callaway’s On The RAZR’s Edge In Irons / Hybrids

Callaway’s 2012 offerings are designed to complement the RAZR line of last year.

The new RAZR Black irons are designed for better accuracy and distance. Engineers shifted the centre of gravity lower than in any other of the company’s stainless steel irons to deliver the playability of a wide sole iron, while retraining the look and workability of a thin sole iron.

The RAZR X Black irons feature a black PVD finish for reduced glare and the VFT Power System to offer a fully integrated clubface/undercut cavity system that enables engineers to more precisely position centre of gravity and engineer the face of each individual club to maximize ball speed.

The multi-material medallion on the back of the clubhead is in place to fine-tune sounds and enhance feel at impact. Golfers can integrate the new RAZR HL hybrids into the iron set.

RAZR X HL/RAZR X HL Hybrids

The game-improvement RAZR X HL irons feature a cast stainless steel design with a wide sole for smooth turf interaction.

A low centre of gravity makes the sweet spot more accessible at lower impact locations on the face. The RAZR X HL irons also have a fully integrated clubface/undercut cavity system that enables engineers to precisely position the centre of gravity and engineer the face of each individual iron to maximize ball speed.

The multi-material medallion on the back of the clubhead is made of aluminum and thermoplastic polyurethane to fine-tune sound and enhance feel.

Golfers can also individualize their sets by substituting RAZR X HL hybrids.

RAZR XF Irons/RAZR XF Hybrids

The new RAZR XF irons from Callaway are constructed with a forged 1025 Carbon Steel to provide soft, responsive feedback, while the face is made of a thin, high-strength 455 Carpenter Steel to generate faster ball speeds leading to more distance.

The thin, lightweight face allowed engineers to place additional weight to the perimeter of the clubhead, offering high moment of inertia, even on mishits.

A dark Physical Vapor Deposition finish is used to reduce glare, while an aluminum and injection-molded thermoplastic medallion fine-tunes sound and offers more feel.

The RAZR XF hybrids feature a larger head designed and added offset. With its Zero Roll Design, the clubface is designed to produce a higher launch angle on shots hit low on the face.

The RAZR XF hybrids also feature Callaway’s proprietary VFT technology to control thickness and create a larger sweet spot to offer higher ball speeds for more distance. Like the irons, the RAZR XF irons have a PVD finish and multi-material medallion.

“Our RAZR X Irons line was hugely successful in its first year, and we designed each of our 2012 irons to perfectly complement the 2011 line so that golfers of all ability have an iron to suit their game,” said Luke Williams, Callaway’s senior director of global woods and irons.

“In the case of the RAZR X Black, we really placed a premium on the aesthetics. With a low center of gravity and conventional shape, they are aimed at the large segment of golfers who seek distance and forgiveness in a club design that delivers the workability of a narrow sole iron,” he said.

“We designed the RAZR X HL irons to inspire confidence and make the game more enjoyable. The low centre of gravity, large sweet spot and wide-sole design all work together to help get the ball airborne and add distance to your game,” added Williams.

“Last but not least, the RAZR XF irons are the most premium iron in our line. By combining our research and design expertise with the best materials available, we’ve produced a premium line of products for the player looking for the utmost in forgiveness and distance.”

Callaway RAZR X HL Hybrids Offer Moderate Offset

The new RAZR X HL hybrids from Callaway are designed for golfers who struggle with long irons or are looking to fill distance gaps.

The new hybrids have a moderate offset and are engineered to get the ball airborne. The clubface has a Zero Roll Design to offer a higher launch angle on shots hit low on the face for increased distance and softer landings.

The RAZR X HL hybrids are available as part of a combo set with Callaway’s RAZR X HL irons or RAZR X Black irons, allowing golfers to customize their sets.

“The RAZR X HL Hybrids were designed to seamlessly complement the RAZR X HL Irons or the RAZR X Black Irons in a set. These hybrids deliver forgiveness and distance with a high trajectory that makes it easier to land the ball softly on the green,” said Luke Williams, Callaway’s senior director of global woods and irons.

Callaway Names Its New Leader

Callaway Golf has announced the appointment of Chip Brewer as its president and chief executive officer.

Brewer, who has held the same position with Adams Golf since 2002, replaces Tony Thornley, who served Callaway in an interim role as president and CEO and will continue to be on the board of directors. Brewer is also expected to join the board once he joins the company March 5.

“After a very thorough search, we believe that we have selected the ideal candidate to lead us through the next chapter at Callaway,” said Ronald S. Beard, chairman of the Board of Directors.

“Chip has extensive knowledge of all facets of the golf business, particularly in the sales and marketing area and has a real passion for the game of golf,” added Beard.

“Chip also has great relationships with customers and others in the golf industry and he has done a great job turning around and leading Adams Golf,” said Beard.

“We believe he is the right leader to entrust with our valuable brands and the Board looks forward to working with him to restore profitability and increase shareholder value,” he said.
Thornley agreed.

“After having had the opportunity to serve as CEO during this transition period, I am certain we have selected the right candidate,” said Thornley.

“Chip has the right mix of leadership skills and experience to complement the company’s two main strengths, namely its people and its leading golf club and golf ball technology,” he added.

“I believe that he has the insight and ability to build upon these strengths and have an immediate impact upon the company and its recovery,” said Thornley.

Brewer has been with Adams since 1998 and has served as its President and Chief Executive Officer since 2002.  He has an undergraduate degree in economics from the College of William and Mary and an MBA from Harvard.

“Having been around golf my entire life, I know Callaway and its products very well and I am very excited about joining such an iconic company and being part of its great heritage,” said Brewer.

“There is a lot of opportunity ahead for Callaway and I look forward to working with the board and senior management team to build upon the strength of its brands to restore profitability and increase shareholder value.”

RAZR Fairways Offer Three Address Position

Callaway has introduced the RAZR Fit and RAZR X Black fairway woods.

Like the RAZR Fit driver, the RAZR Fit fairways feature three address positions — open, square and closed. They with be available in three wood (15 degrees) and five wood (18) and allow players to adjust based on preferred look at address and tendencies to hook or slice.

They have a traditional shape in a compact head size, as well as a shallow face with a low leading edge. Callaway also employs Variable Face Thickness Technology to precisely shape the face thickness to increase the sweet spot for consistent trajectories and hotter ball speeds.

With dark graphics, the RAZR X Black fairways will be available in three, four, five, seven and nine woods in stainless steel construction and traditional shape.

VFT Technology allows for precision shaping of the face thickness in each club to increase the size of the sweet spot.

“The RAZR Fit Fairway Wood was constructed for players seeking the ultimate in performance and optimization, and its design will inspire the confidence to hit great shots, said Luke Williams, Callaway’s senior director of global woods and irons.

“The RAZR X Black fairway woods, with a conventional head shape and a hosel, have been engineered to appeal to a broad range of golfers. Our goal all along was to deliver distance and versatility and this is a forgiving design that allows golfers to swing hard.” he said.

It’s available in a variety of loft offerings and has a shallow face, which makes it easy to hit from a variety of lies that golfers encounter on the course,” said Williams.

Callaway RAZR X Black Driver Has PVD Finish

The new RAZR X Black driver from Callaway is designed with a black Physical Vapor Deposition (PVD) finish to provide a clean look at address and more ball speed at impact.

Its crown is made of Forged Composite, a light, strong and precise material that allows engineers to increase launch and spin characteristics for greater distance.

The RAZR X Black features Callaway’s proprietary SpeedFrame Face Technology, which combines with Variable Face Thickness and Hyperbolic Face technologies to create a larger sweet spot and increased ball speed across the titanium face.

The RAZR X Black employs Streamlined Surface Technology to reduce energy loss from head drag during the downswing by 17 per cent compared to Callaway’s previous Diablo Octane, leading to higher impact speed for greater distance.

“We are particularly proud of the performance gains we have achieved while adding the benefits of adjustability within the RAZR Fit design, said Alan Hocknell, Callaway’s senior vice president of research and development.

“The adjustable features, combined with our proprietary technologies, allow golfers to play a more meaningful role than ever before in their journey to optimized performance,” he said.

“The RAZR X Black Driver is designed for the golfer who is hell-bent on ball speed and the Black PVD finish matches the club’s attitude,” added Hocknell.

“We relied on our patented Forged Composite construction, along with advances in aerodynamics and face technology, to deliver higher speeds at impact for greater distance off the tee,” he said.

Callaway Introduces s-Tech Core In HEX Chrome Ball

The new HEX Chrome three-piece ball from Callaway is designed for golfers with moderate swing speeds.

It has a low compressed core called s-Tech to help reduce spin off the tee and promote more distance, while retaining a softer feel around the greens.

The s-Tech core is surrounded by a single mantle layer, Callaway’s new DuraSpin cover and improved HEX aerodynamics.

“We took a unique approach in the design of our new HEX Black Tour golf ball, and the investments we’ve made in new technology over the past few years have culminated in this innovative five-piece construction,” said Dave Bartels, senior director of golf ball research and development for Callaway.

“The level of spin separation golfers will experience can be attributed to our advanced i-Core technology and new DuraSpin cover material.  Our advanced dual-mantle system and optimized HEX Aerodynamic design produce the ball speed and flight characteristics to benefit all golfers,” added Bartels.

The HEX Black Tour is our most highly-engineered golf ball ever and signifies a major technology breakthrough and performance milestone for Callaway Golf,” he said.

“Many of these advanced technologies, like our HEX aerodynamics and DuraSpin cover, can also be found in the design of the HEX Chrome golf ball, which allows us to offer a tour performance golf ball for players with moderate swing speeds at a substantial value,” said Bartels.

Callaway Aims For Spin Separation In New HEX Black Tour Ball

The measured differential between the high spin generated on shorter approach shots into the green and the low spin off the driver for distance off the tee is called Spin Separation in Callaway’s new HEX Black Tour golf ball.

“I’ve had more fun working on my game with the new HEX Black Tour ball than I have in years because I’ve been able to hit shots around the green that I haven’t been able to hit since the ’90s with wound balls,” said Phil Mickelson.

“The amazing thing to me is the spin separation — how this ball spins so much from 40 yards in and yet spins so little off the driver and goes so far,” he added.

Dave Bartels, senior director of golf ball research and development, says the HEX Black Tour ball is the result of years of R&D.

“We took a unique approach in the design of our new HEX Black Tour golf ball and the investments we’ve made in new technology over the past few years have culminated in this innovative five-piece construction,” he said.

“The level of Spin Separation golfers will experience can be attributed to our advanced i-Core technology and new DuraSpin cover material,” he added.

‘Our advanced dual-mantle system and optimized HEX Aerodynamic design produce the ball speed and flight characteristics to benefit all golfers,” said Bartels.

The HEX Black Tour features dual core construction to maximize the compression difference between the inner and outer core layers.

The extremely soft inner core helps reduce spin off the tee for more distance, while the high compression outer core creates higher spin closer to the green for more control with irons and wedges.

Both the inner and outer mantles are comprised of ionomer blends in different ratios to affect the hardness and resilience of each mantle layer.

In combination, the soft inner and firm outer mantles are designed to protect the high-tech dual core, while producing powerful ball speeds across a range of swing speeds.

The DuraSpin Cover formulation was developed using a unique thermoplastic urethane (TPU) blend that Callaway cited for its excellent mechanical properties and durability characteristics.

Compared to previous materials, Callaway discovered that durability was significantly improved to better prevent marks and scratches throughout the round.

Callaway’s patented HEX Aerodynamics are included to produce 100 per cent surface area coverage on a golf ball whereas traditional round dimples typically cover only 88 percent of the surface.

What’s Going Down In O-Town?

ORLANDO — Heading into the PGA Merchandise Show, which begins Thursday at the Orange Country Convention Center, companies are looking to ride already-established momentum in, make a splash in Orlando, then carry that momentum throughout the year.

Great Timing For PING

PING couldn’t have asked for better timing than Mark Wilson’s win last weekend at the Humana Challenge, using the new i20 driver and irons just before the show began.

“What a great start in just his second week out with them on the PGA Tour. That was quite an accomplishment,” said PING director of engineering Brad Schweigert.

“A lot of it is brand building than actually stimulating individual club sales, but when you have a new product launch like this and you have early success with it, I think it can only help,” he added.

“We don’t put a load of pressure on our tour players to get into the new products. We obviously make it available and work with them, so when they do choose and they have success, it’s a great feeling for us,” said Schweigert.

“When he first hit them, he just thought they went through the ground really nice. They really suit his eye. They had some forgiveness where he wanted it in the long irons. The trajectories were really good. It was a good fit right from the beginning.”

Nike Dares You

Nike Golf president Cindy Davis joined LPGA Tour star Suzann Pettersen and some big bruisers in the form of Ken Griffey Jr. and Sterling Sharpe at a company event Tuesday evening at the Peabody Hotel.

Griffey and Sharpe took part in a Speed Trial, something that will become a part of demo days and at retail outlets in the months to come as part of the launch of Nike’s VR_S woods, hybrids and drivers.

Golfers will get the chance to compare their own clubs against the VR_S products.

“Getting people to change is not always easy,” said Davis.

“Change isn’t easy in anything and golfers who have been playing this sport for a long time often default to whatever brand they’ve been playing and don’t do due diligence to really understand what’s available in the marketplace,” she added.

Nike, a relative newcomer in the club business compared to other major manufacturers, is providing the incentive to do that through Speed Trials, according to Davis.

“Is it too difficult to go hit a few drives, a few fairway woods, a few hybrids to really see the technology? We don’t think it is,” she said.

“If we didn’t find a way to have trial with a purpose, we’re not sure we’d get the engagement level we think we’re going to get with this program,” said Davis.

“If someone says, `I dare you,’ a lot of people say, `Okay, I’ll take you up on that.’ This program, in many ways, the Speed Trials, says `I dare you.’”

Callaway Has Lots To Show At The Show

Callaway is not only introducing its fully-adjustable RAZR Fit driver, but also its RAZR X Black family of woods, hybrids and irons, but it won’t end there.

The new HEX Black Tour and HEX Chrome golf balls will be introduced, as will the new Metal-X line of putters from Odyssey. In irons, the RAZR X Black, the RAZR XF and the RAZR X HL iron will complement the company’s 2011 offerings—the RAZR X, RAZR X Forged and RAZR X Tour.

Watch GNN for more on the technology of these products.

What Happened In Vegas Won’t Stay In Vegas

Expect to see Callaway’s new “Epic Demo” advertising campaign, shot on location at and above the Las Vegas Strip in December, on network television in the next few weeks.

At the helm of the shoot was music video and commercial director, Joseph Kahn. The television and online executions will put the spotlight on the company’s 2012 products and staff professionals, reportedly in a way most golfers aren’t used to seeing.

PING nFlight Going Mobile

You won’t actually see it in Canada until later this year, but PING is giving accounts a peek at its new, mobile nFlight fitting system, which works with several launch monitors off an iPad-type device, which delivers a wealth of swing information.

You heard it here first, but don’t tell anybody that.

Fourteen Goes Forged

Fourteen Golf, distributed in Canada by Jancor Agencies, is introducing its TC-530FG forged irons at the show. Watch GNN soon for the complete tech story.

Nike Deja Vu

You likely heard a lot about Nike’s 20XI ball in 2011 through stories such as this and this, but there’s more to come because the company is looking at this year as the launch.

Last year’s launch of the 20XI only took place in North America and this year it goes global. Advertising campaigns and player seeding will be among the means used to promote the ball in North America and around the world.

“We not only created a new core technology. We created a whole new manufacturing process. It was a start-up,” said Nike Golf president Cindy Davis.

“Making a urethane ball, a premier ball, is not an easy thing. Creating a whole new way from an injection molding standpoint was a whole new thing,” she added.

“We wanted to bring it to (the North American) market because it was out in the marketplace from a knowledge standpoint, so we made a strategic decision to begin the process in North America,” said Davis.

“We actually look at this year as the real launch of the 20XI golf ball because it goes global next month. Now the trial begins. If you look at our portfolio from an advertising standpoint, it will get the largest amount of advertising dollars percentage-wise of our media spend,” she said.

“I think we learned something,” said Davis. “Because of the energy that we created in North America launching this, all the launch quantities in other parts of the world have nearly doubled than what was originally planned.

“The other parts of the world have said, `I’ve heard about this, when is it coming?’ so we created some real anticipation and pent-up demand for this product,” she said.

Off To Orlando

Depending on when you read this, I could be 30,000 feet over North Carolina or Georgia on my way to the PGA Merchandise Show in Orlando.

It’s been a tradition for years and while the show has changed dramatically since I first started going, one thing that doesn’t change is a crazy schedule. Read more

Callaway Lends Support To Golf In Schools

Callaway Golf Canada has come on board as presenting sponsor of the National Golf in Schools program, designed to introduce children to the game through elementary schools across the country.

“We have been very interested and excited about the Golf in Schools program since its inception,” said Callaway Golf Canada managing director Scott Reid.

“To now be able to put some concerted time, effort and funds in behind this initiative gives us hope that the health and future of the game of golf has a true fighting stance to succeed,” he added.

Launched in May of 2009, the Golf in Schools program has been introduced into physical education classes at 1,250 of Canada’s 10,000 elementary schools across Canada.

“The Canadian elementary school physical education system represents a vital touch point that will help introduce thousands of children each year to the game of golf,” said Golf Canada executive director Scott Simmons.

PGA of Canada executive director Gary Bernard was also quick to recognize Callaway’s involvement.

“This is another great step in the evolution of the National Golf in Schools program,” said Bernard.
“I believe Callaway’s involvement can only benefit the program in getting more kids introduced to golf and have them start down the pathway to a life in the game,” he said.

Callaway’s support of Golf in Schools builds on its involvement in the Callaway Golf for Kids program, a grassroots initiative developed by the Golf Association of Ontario, which supplements the Golf in Schools program in the province of Ontario.

“Callaway has been involved with the GAO’s Golf For Kid’s program for several years and we felt now was the right time to expand our support of the game nationally,” said Reid.

“We look forward to working with Golf Canada, the PGA of Canada and all of the provincial golf associations to bring Golf in Schools to thousands more Canadian elementary schools and increasing the awareness of the program from coast to coast” he added.

Golf in Schools is also supported by the National Golf Course Owners Association, provincial golf associations and ClubLink.

Timberlake’s ‘N Sync With Callaway

Callaway is gunning for the next generation with news that actor and musician Justin Timberlake has been named creative director

The announcement from Jeff Colton, senior vice president of global brand and product for Callaway calls on Timberlake to be involved in development and execution of concepts for Callaway marketing activities and consultation on visual representation of the brand.

“We have worked with Justin for more than three years now and have been thoroughly impressed with the level of quality he brings to everything he is involved with,” said Colton.

“The opportunity to bring someone with his multifaceted talents into our creative matrix is very rare and his input has already made an impact,” he added.

Off the top, Timberlake with support the company’s 2012 RAZR line, including the just-launched RAZR Fit driver.

The 2012 line will be launched in the first quarter of 2012 through the company’s “Epic Demo” campaign being shot at several iconic Las Vegas landmarks.

“It’s always great when professional projects surround something that I am passionate about and the sport of golf and my work with Callaway definitely fit that criteria,” said Timberlake.

“I’m looking forward to bringing a fresh perspective to this category, focusing on the social aspects, fun and lifestyle associated with Callaway and playing golf,” he said.

Callaway Introducing RAZR Fit

Callaway Golf has announced that it’s RAZR Fit driver and RAZR Fit fairway woods will be available to consumers on Feb. 17.

Technologies include an adjustable hosel, plus moveable weights to promote draw or neutral ball flight.

“We are particularly proud of the performance gains we have achieved while adding the benefits of adjustability within the RAZR Fit design,” said Dr. Alan Hocknell, Sr. Vice President of research and development for Callaway Golf.

“Callaway is not just entering the adjustability race with the introduction of RAZR Fit — we are taking the pole position. The adjustable features, combined with our proprietary technologies, allow golfers to play a more meaningful role than ever before in their journey to optimized performance,” he said.

The RAZR Fit driver and fairway woods both feature Callaway’s OptiFit adjustability system that is designed for easy use and noticeable changes in trajectory for each of the settings.

The system allows golfers to adjust the club’s face angle to three address positions — open, square and closed.

This adjustment is controlled within the “cog,” a rotatable element of the hosel that changes the angle of the shaft axis relative to the head.

Rotating the cog enables golfers to choose a preferred look at address, while also minimizing a slice or hook generated by the club’s delivery to the ball.

Because the shaft does not rotate with the cog, shaft graphics and grip reminders remain consistent to the player’s look and feel when they adjust the face angle.

In the driver’s head, OptiFit weights (one weighing 12 grams and the other two grams) are featured in the sole’s toe and heel positions. These are movable and can be exchanged to create a shift in the club’s centre of gravity and a perceivable draw or neutral ball flight.

The crown of the RAZR Fit Driver is comprised of Forged Composite, an advanced carbon composite material that Callaway developed over several years in partnership with Automobili Lamborghini.

With its light, strong, precise properties, Forged Composite allows Callaway engineers to save crucial weight and precisely control the thickness of the crown. These benefits give the RAZR Fit Driver a lower center of gravity, making it more forgiving on off-center hits.

Callaway’s RAZR Fit driver also incorporates a proprietary innovation in aerodynamic shaping called Streamlined Surface Technology that addresses the complex variations in aerodynamic flow during a driver’s entire downswing.

More than four years in the making, Streamlined Surface Technology is now in place to reduce RAZR Fit’s energy loss due to drag by 14 per cent, relative to its predecessor, the RAZR Hawk driver, despite the addition of an adjustable hosel for increased ball speed for more distance.

Also being introduced is Callaway’s new Speed Frame face technology, which combines hyperbolic shaping of the clubface with precision thickness control to achieve a larger sweet spot.

This new technology is designed to optimize stress distribution and increase ball speeds across the face. Callaway engineers were also able to save weight by implementing this new face technology.

The RAZR Fit Driver comes standard with a 45.5-inch Aldila RIP’d™ NV shaft and a premium Golf Pride New Decade Multi Compound grip.

RAZR Fit Fairway Woods

Like the RAZR Fit Driver, the RAZR Fit Fairway Woods feature three address positions—Open, Square and Closed. They will be available in a three-Wood (15 degrees) and a five-Wood (18 degrees), and allow players to make adjustments.

The clubhead is a traditional shape in a compact head size, as well as a shallow face with a low leading edge.

Callaway’s engineers have also applied Variable Face Thickness Technology to precisely shape the face thickness in each fairway wood, increasing the sweet spot and promoting consistent trajectories and hotter ball speeds.

Callaway Introduces New Forged Wedge

The new Callaway Forged Wedge, created by Roger Cleveland, features 21 tightly-spaced, conforming grooves, with sharper edges due to a Triple Net Forging process to provide better trajectory and distance control.

The maximum conforming groove capacity is in place to ensure that moisture is swept away and more edges come in contact with the ball to maximize friction and increase spin.

The new wedge is forged from 1020 carbon steel for soft feel and features a traditional styling with a higher toe and straighter leading edge for a square look at address.

A softer, more gradual C-shape is designed to provide versatility for more accurate shotmaking by relieving the heel and reducing the width of the sole. This enables golfers to lay the face open, while reducing the bounce angle for proper contract and better spin and control.

Finish options include a Trivalent Dark Chrome that produces a smoky, muted look to help reduce glare and a copper finish that is new to Callaway and is designed to oxidize over time.

Each wedge loft has been paired with ideal bounce to provide better turf interaction and versatility.

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