Fletcher To Sponsor CJGA

The Fletcher Leisure Group has entered into a two-year agreement to sponsor the Canadian Junior Golf Association.

As part of the agreement, Sunice will become the official outerwear of the CJGA and become a tournament title sponsor, while Adams Golf will become a title sponsor of one event on the CJGA Junior Tour.

“Fletcher Leisure Group has been a strong supporter of the CJGA and our initiatives over the past six years and we are very excited to have them returning again as the official outerwear and as a multiple tournament sponsor,” said CJGA chief operations officer Brad Parkins. 

The CJGA Adams Golf Junior Classic will run Aug. 15-16 at BraeBen Golf Course in Mississauga, Ont. while the Sunice Junior Classic will take place at Club de golf Les Quatres Domaines in Mirabel, Que., Sept. 24-25.

Industry Notes: Feb. 28, 2011

Adams Golf celebrating a triple crown of sorts a week ago when Aaron Baddeley won at the Northern Trust Open on the PGA Tour, Bernhard Langer took the Ace Group Classic on the Champions Tour and Yani Tseng won the Honda LPGA Thailand. All are Adams players … TaylorMade-adidas has extended its relationship with LPGA Tour star and 2010 U.S. Women’s Open winner Paula Creamer, who will wear the TaylorMade logo on the left side and back of her headwear, used a TaylorMade staff bag, wear adidas Golf apparel and her Paula footwear. Creamer has won nine times on the LPGA Tour and 11 times worldwide and qualified three times for Solheim Cup play. She recently switched to TaylorMade’s new R11 driver … Al Balding and Nick Weslock will be the focus of two Beyond the Fairway: The Legends of Canadian Golf speaker series at the Canadian Golf Hall of Fame and Museum on the grounds of Glen Abbey in Oakville, Ont. The Weslock portion of the series will take place March 13, while the Balding portion is schedule for April 9. Both take place from 1-3 p.m. Tickets are available for $25 each or $40 for both. Tickets can be obtained by e-mailing cghf@golfcanada.ca, or by calling 1-800-263-0009, ext. 411.

Adams Obtains Yes Golf

Adams Golf has won the bidding for the assets of Yes Golf for a total purchase cost of $1.65-million.

The purchase includes acquisition of Yes patents, such as C-Groove putters, trademarks and existing inventory and capital equipment.

Yes Golf will be integrated into the Adams Golf operation in Plano, Tex.

 “We have been looking for an attractive avenue into the putter market for some time and believe the Yes! Golf brand and technology platform provides us just such an opportunity,” said Chip Brewer, President and chief executive officer of Adams Golf. 

“Yes! Golf provides Adams Golf compelling putter technology and a positive brand image, including ongoing tour usage based on the performance of the product alone,” he added. 

“The Yes Golf brand will likely benefit from the inclusion into our operational infrastructure and we intend for it to serve as a source of future growth for our company,” said Brewer.

Industry Notes: Jan. 20, 2011

The Canadian PGA has renewed its agreement with SkyCaddie as the official rangefinder of the association for the next three years.

As official rangefinder for the last three years, SkyCaddie has been onsite at every Canadian PGA national championship and over 1,000 professionals have used the company’s products at 12 national events.

“Without question, the Canadian PGA is a very important business partner and fits very well with our sales strategy of growing the green grass sales channel. We look forward to a continued association with the Canadian PGA,” said Steve Davies, president of Jancor Agencies, the Canadian distributor for SkyCaddie.

SkyCaddie representatives will be on-site at next week’s PGA Merchandise Show in Orlando.

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PGA Merchandise Show Notes

Matt Kuchar and three-time Grammy Award winner and saxophonist Branford Marsalis will open the PGA Merchandise Show next Thursday at the Orange County Convention Center in Orlando. Marsalis will play from 7:45 a.m. in the Grand Lobby before PGA of America officials present Kuchar with the Vardon Trophy. Kuchar will hit the ceremonial first ball from a second floor stage to officially open the event, where more than 1,000 golf companies are expected, along with 40,000 PGA professionals and industry representatives from around the world … A major announcement from the PGA World Golf Alliance is expected the first morning of the show prior to a panel discussion on the Asian marketplace that includes Greg Norman, Hank Haney and Michael Breed …The Association of Golf Merchandisers will hold its Product Preview and Reception on Wednesday from 5:30 p.m. to 7:30 p.m. … The Outdoor Demo Day takes place all day Wednesday at the Orange County National Golf Center … The PGA Awards Night will take place on Thursday evening from 5:30 p.m. to 7:30 p.m., while the Elations Rocks the Joint Industry Concert, featuring Lou Gramm of Foreigner will happen on Friday evening from 6:30 p.m. to 8 p.m. … The 12^th Biennial PGA Teaching and Coaching Summit takes place Jan. 24-25 at the Faldo Golf Institute  For a complete list of events at the PGA Merchandise Show, click here … The PGA Merchandise Show and the Canadian PGA, sponsored by Sunice and Adams Golf, will host a Canadian reception on Friday evening from 5:30 to 7 p.m. in Room 205B at the Convention Center.

Canucks Will Gather In Orlando

The PGA Merchandise Show and the Canadian PGA will once again be hosting a reception for Canadian golf professionals, buyers and other industry people on Friday, Jan. 28 in Room W205B at the Orange County Convention Center.

The event, sponsored by Sunice and Adams Golf, will run from 5:30 p.m. to 7 p.m. Refreshments and light snacks will be served as a prelude to the Elations Rocks the Joint concert featuring Lou Gramm from Foreigner.

Adams Has An Idea For High Handicappers

Adams is targeting aspiring and recreational players looking to improve their games with the introduction of the Idea a7OS hybrid and hybrid irons.

The Idea a7OS set includes three hybrids, two mid-hybrids and three short irons for golfers seeking forgiveness and playability. The a7OS hybrids can also be purchased individually.

The eight-piece set consists of three, four and five hybrid clubs, six and seven mid-hybrids and scoring clubs in eight iron through pitching wedge.

With 44 grams of rear weighting to increase launch angle and distance, the hybrids have rounded shaping with a slight draw bias for better forgiveness for the high handicapper.

With a four-way, cambered sole and an H-back channel vibration dampening system, the six and seven mid-hybrids are designed to maximize distance, gapping and launch conditions.

Low and deep centres of gravity are features of the short irons as are quad cavity backs and perimeter weighting.

“The patented gapping technology that we applied to Idea a7OS truly optimizes each club in the hybrid iron set to outperform traditional irons,” said Michael Vrska, director of product development for Adams
Golf.

“The result is a set of hybrid irons that is truly the most forgiving and easiest-to-hit that we have ever designed,” he added.

Adams Golf also created the Idea a7OS hybrid iron set for women, which provides the same features and materials found in the men’s sets, but with dedicated tooling and design specifications for a woman’s swing.

Like the men’s set, the eight-piece all-graphite set uses patented gapping technology and includes three hybrids (four, five, six), two mid-hybrids (seven, eight) and three short irons (nine through sand wedge).

Additionally, the Idea a7OS products for women include a seven-piece expandable set of clubs for occasional and newcomers to the game.

Included in the set are a driver, five-wood, five-hybrid, seven mid-hybrid, nine-iron, sand wedge,mallet putter and a lightweight stand bag.

Additional clubs are available for purchase.

Adams Golf products are distributed in Canada by the Fletcher Leisure Group. For more information, see the website, www.fletcherlg.com.

Adams Has a Fresh Idea

Adams Golf has introduced its new Idea a7 hybrid and hybrid irons, designed to full integrate together for mid-handicap players.

The set features two a7 hybrids for increased carry distance and extra forgiveness and six irons to maximize scoring potential. The Idea a7 hybrids can also be purchased individually.

The eight-piece hybrid iron set consists of three and four hybrid, a hollow-back five transition iron and scoring clubs from six iron through pitching wedge.

The three and four hybrids feature an improved sole camber for ease of use out of any lie, with rear weighting contributing to increased carry distance.

The five transition iron has a patented hollow-back design and a 13 per cent thinner face in a club designed to improve gapping between the hybrids and short irons.

Thinner top lines and sole widths are designed with workability in mind in the short irons, which also feature dual cavity backs and stabilizer bars for enhanced forgiveness and feel.

“By advancing the theories in club design through individual engineering and integration of each club into the next, we are proud to be offering what we believe to be the future of irons sets and a better alternative to anything currently on the market,” said Chip Brewer, president and CEO of Adams Golf.

“This new approach to designing iron sets should further strengthen our leadership positions in the hybrid iron
category.”

The stock shaft for the Idea a7 hybrid is a UST Proforce AXIV Core Black 85-gram graphite. In the irons, consumers have a choice of either a True Temper Performance Lite steel shaft or the UST shaft in graphite.

All Idea a7 irons and hybrids are available in various flexes in right and left-handed models. The new clubs will be available for shipping Sept. 1.

Adams is distributed in Canada by the Fletcher Leisure Group.

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Adams Speedline is Less 0f a Drag

The new Speedline driver from Adams is designed to lessen drag and airflow turbulence, conversely increasing clubhead speed, leading to more distance.

Using data from the Oran W. Nicks low speed wind tunnel at Texas A&M University and in consultation with aero-physicists, Adams has created a patent pending design for the Speedline that includes an aero-shaped crown, heel and toe scoops and improved face-to-body transition.

“We saw an opportunity when the extreme geometry drivers continually tested with higher drag and lower clubhead speed,” said Scott Burnett, director of advanced product development.

“By changing the aerodynamic properties of the face and crown in order to keep the airflow attached, we were able to deliver a significant distance advantage for the average player and tour pro alike.”

The Speedline hybrid-fairway woods are designed to offer the playability of a hybrid and the distance of a fairway wood.

The hyrbird-fairway woods utilize internal heel-toe weighting and advanced Boxer Technology to offer more forgiveness and a moment of inertia that is 12 per cent higher than conventional fairway woods.

A 15 per cent lower centre of gravity is in place to deliver higher launch and better feel compared to standard fairway woods. The increased sole camber from heel to toe is designed to offer ease of use from the fairway and a variety of lies.

“We’ve consistently seen tour pros switching from traditional fairway woods to our hybrid-fairway woods because of the dependable performance and playability similar to their hybrids. If a player likes hybrids
then they will love these fairway wood replacement clubs,” said Tim Reed, vice president of research and development.

Speedline is available in standard or draw models and feature Graffalloy ProLaunch Axis shafts with SmartPly technology.

Adams Golf products are distributed in Canada by the Fletcher Leisure Group.

Adams Goes Big on Hybrids

Adams is offering a couple of new drivers for ’09, but continues its focus on hybrids, blending their easy-to-hit nature to irons and fairway woods, as well as introducing a new generation of hybrid clubs.

The following is what you will see from Adams for next year. Adams products are distributed in Canada by the Fletcher Leisure Group. For more information, see the website, www.adamsgolf.ca.

Click on image for larger picture

Insight Tech a4 Driver

Featuring a pear-shaped head, the Insight Tech a4 is designed to deliver low spin and high launch for maximum carry distance and roll.

15-gram external weight pad repositions the mass low and back for optimal launch conditions.

The a4 features an external weight pad to reposition mass low and back to improve launch conditions. It comes with a Matrix Ozik shaft.

Insight Tech a4OS Driver

Made of high-tech materials and designed for ease of use, the Insight Tech a4OS has a lightweight magnesium crown designed to be 30 per cent lighter than titanium.

The a4OS is built with Boxer Technology to maximize moment of inertia through geometric shaping for straighter, higher shots.
Tungsten perimeter weighting further increases MOI, while the expanded COR zone is designed to offer a hotter face for increased distance and the a4OS is draw-biased to help eliminate slices.

It comes with a Graphite Design Tour AD YSQ-HL shaft.

Insight Tech A4 Hybrid-Fairway Woods

Adams has blended the easy-to-hit nature of its hybrids to the added distance of its fairway woods with its new Insight Tech Hybrid-Fairway Woods, which feature Boxer Technology to maximize moment of inertia through geometric shaping.

The Insight Tech a4s feature pull-face construction with a high-strength maraging steel face and increased MOI by 17 per cent through internal weighting.

A weight port in the sole is in place to precisely position centre of gravity and allow for swingweight adjustments, while a cambered sole is designed to offer playability from different lies.

The Insight Tech a4 hybrid-fairway woods come with a Matrix Ozik shaft.

Insight Tech A4OS Hybrid-Fairway Woods

A thin, lightweight magnesium crown is in place to make it 75 per cent lighter than stainless steel and transfer weight low and deep for better launch conditions.

Tungsten inserts add weight low and to the back perimeter for higher MOI and better forgiveness, while a hotter face is achieved through pull-face construction with a high-strength maraging steel face.

The a4OS is draw-biased and comes with a Graphite Design Tour USQ-HL shaft.

Idea Tech a4OS Hybrid Irons

The a4OS hybrid irons also feature Boxer Technology and have dual tungsten perimeter weighting in the heel and toe for better forgiveness.

They also have a magnesium crown designed to be 77 per cent lighter than stainless steel for better launch conditions, while a pull-face construction and high-strength maraging steel face are in place to increase ball speed for greater distance.

Also in place is a vibration-dampening system to reduce vibrations by 30 per cent for better feel and sound, while the milled grooves are designed for better spin from various conditions.

The a4OS hybrid irons come with a Graphite Design Tour AD YSQ-HL shaft.