The new puremotion collection from adidas Golf is designed for performance with minimal restriction during the swing.
Reimagining the fit, feel and performance of tour-proven apparel, adidas Golf designers utilized high-performance, maximum-stretch, moisture-wicking fabrics developed to keep golfers cool in warmer conditions.
Staff professional Dustin Johnson debuted the puremotion Tour collection at the Hyundai Tournament of Champions in January and the rest of the adidas tour stable will be outfitted in the collection throughout the 2014 PGA TOUR and LPGA seasons.
“During tournaments, I want apparel that’s not just comfortable, it also needs to work with my swing to allow my body to work the way I need – puremotion apparel is incredibly lightweight and fits great,” said Johnson.
“It moves with my body and keeps me cool and that allows me to concentrate on my game,” he said.
Utilizing advanced engineering technologies throughout the development process, puremotion Tour polos provide a bonded, precision fit.
“Everything we build is validated on the PGA Tour by the best golf professionals in the world. If we can build product that performs to their exacting standards, we know amateurs around the world will see and feel the benefits,” said Davide Mattucci, director of global apparel product marketing.
“We need to assure that the technology we build into all of our products enhances performance, but stays out of the way and allows our pros to focus on their swing and nothing else,” added Mattucci.
The puremotion Tour collection includes four men’s polos and two women’s polos.