Tiger Woods debuted new Nike shoes in his victory on the weekend at the Players Championship, with enhancements and a modified look in the new Nike TW’14.
Building on the TW’13 from last year, Nike set out to enhance the fit, feel and function.
The natural motion engineered outsole was designed to mimic and conform to the natural motion of the foot, while still delivering protection and traction in a lightweight performance shoe. The outsole allows contact with the ground longer to better harness energy.
“The shoes provide freedom of movement and allow me to release more power through my swing,” said Woods.
The new upper features improved ventilation to increase breathability and comfort, achieved through strategically-located perforations and a more comfortable mesh tongue to provide ventilation. without compromising waterproof protection.
“With this shoe, we worked diligently to take every detail to a new level,” said athletes projects innovator Tobie Hatfield.
“In the TW’14, (Woods) wanted more stability with mobility and we’ve accomplished that by using Nike’s Dynamic Flywire technology. which moves with him, but stabililizes his foot when he swings,” said Hatfield.
“We also increased breathability of the shoe by using a full mesh tongue, ” Hatfield said.