The pure 360 footwear collection, the next generation of adipure footwear from adidas Golf features clean, classic silhouettes, flexible outsoles and premium materials aimed at allowing the foot and body to move naturally from the ground up.
Designers utilized adidas’ thinnest and softest leather combined with innovative construction technologies, highlighted by poured polyurethane (PU) injected directly into a revolutionary new puremotion outsole to provide cushioning and comfort.
“Walking as much as we do out on tour definitely takes its toll,” said Dustin Johnson, an eight-time winner on the PGA Tour.
“Once I started wearing the pure 360, I immediately felt the incredible comfort and feel more refreshed at the end of my round. Not only do they look great, they’re the most comfortable shoe I’ve ever worn,” he said.
A newly-designed external heel cage was paired with a new last for 360WRAP support in the midfoot and heel. The outsole of the pure 360 features proprietary puremotion technology to allow the golfer’s foot to move more naturally during play.
The totally redesigned thintech outsole features swing plane traction and a new midfoot cleat to create even more grip and stability.
“Our tour athletes know what they need in their footwear to perform at their highest level,” said Masun Denison, director of global footwear product marketing.
“We’ve listened carefully to their feedback and combined it with new material technologies to create a premium shoe that we’re confident will resonate with both tour players and amateurs alike,” said Denison.
The pure 360 is available in two colourways: black/Running white/ Samba blue and Running white/silver metallic/Slime.