Originally launched in 2014, the DNA category at FootJoy has added the DNA Helix, with a focus on more platform stability, particularly in the heel area.
“I’ve worn every version of DNA and this is by far the best for me,” said PGA Tour player Scott Stallings. “The additional support they built in, especially laterally as I move back and through the ball, is fantastic.”
The new NitroThin 3.0 TPU (thermoplastic polyurethane) outsole foundation in DNA Helix was developed to deliver the additional stability requested by tour players.
DNA Helix is 38 per cent more stable than its predecessor, an asset achieved by increasing the width between the cleat receptacles in the heel by 13 per cent for more surface coverage underfoot. In addition, a new fit-bed was developed with more lateral stability and the integration of a 3D FoamCollar to help lock the player’s foot in place.
The new outsole also features strategically placed cut-outs in the TPU to expose more of the softer midsole, which contributes to this outsole being 23 per cent lighter than the previous version, as well as being more flexible.
“While it was certainly a challenge to improve upon a shoe as successful as DNA, the continued dialogue we have with our tour staff revealed there was an opportunity to improve the overall performance of the category,” said senior product manager of footwear Keith Duffy, Senior Product Manager, Footwear.
“This isn’t just an update for us. DNA Helix is a completely new golf shoe built from the ground up to deliver tour-level performance and lightweight comfort for all players,” said Duffy.
In addition to a wider platform, several new enhancements were added including a FTF (Fine Tuned Foam) midsole for a soft ride, Xtra-Thick FTF Fitbed (Fine Tuned Foam) for comfort, TourSpec Stretch Tongue for comfort across the top of the foot, premium Chromoskin leather by Pittards of England and low-profile Pulsar Cleats by SoftSpikes.
The DNA Helix comes with a two-year waterproof warranty. Available colourways include white/silver, white/red/blue, black and white/black BOA.