Puma Golf has unveiled a limited edition, dual-coloured Titantour Ignite Tricks golf shoe that is being released in conjunction with a footwear launch across multiple Puma business units including running, soccer and golf.
As part of the Tricks campaign, Puma players Rickie Fowler, Sergio Agüero, Marco Reus, Cesc Fàbregas, Marco Verratti, Olivier Giroud and others will “play loud,” as the company terms it, by wearing the shoes in the weeks ahead.
Fowler will wear the dual-colored shoes on Thursday at the Players Championship, where he will return as defending champion.
Puma’s two-coloured boot concept was originally inspired by Cameroonian Rigobert Song’s World Cup moment in 1998, when he decided on a whim to lace up two different colored Puma King boots. His right was yellow, his left red.
As Song said, “you must be bold,” to wear two different colours on each foot and that’s the them of Puma Tricks.
Engineered with Puma’s proprietary Ignite foam, the Titantour Ignite shoes are designed to deliver responsive cushioning, enhanced rebound and step-in comfort through every shot.
During a proprietary manufacturing process, a liquid Polyurethane (PU) blend is poured into a mold in the shape of the midsole. Ignite Foam has a high support factor and high compression set that results in both enhanced cushioning and minimal deformation over time.
This new foam technology is designed to make the shoe more responsive and release energy more efficiently throughout the swing for added comfort.
In addition to the Ignite foam, the shoes also features Titantour’s signature technology, PWRCOOL powered by Outlast, which regulates foot temperature by utilizing phase change materials that absorb, store and release heat for enhanced thermal comfort.