The new FootJoy FJ Icon shoes are created with a combination of design stylings from over 100 years and technological advancements such as memory foam and a perforated alloy stability bridge.
“FJ Icon is a new, premium, high-performance category of golf shoes that exemplifies tradition and performance and is the new flagship product of the FootJoy brand,” said Jack Erickson, vice president of golf footwear for FootJoy.
“Never before have we developed a category of shoes that integrates the very best features from our other categories until now,” he said.
FJ Icon shoes will debut in five patterns and 19 total inline styles, including two that incorporate the BOA lacing system.
Four of the five patterns will also be available through the MyJoys program, which allows consumers their shoes with thousands of colour and personalization options. With the inclusion of FJ Icon, there are now over 2.5-million custom combinations available through the MyJoys program.
FJ Icon shoes feature premium full-grain leather uppers to offer waterproof comfort, breathability and durability, as well as calfskin detailing for aesthetics, fit, and resistance to stretching.
They also come with a two-year limited waterproof warranty, with FootJoy backing that this shoe will be waterproof in normal use for two years.
FJ Icon shoes also have leather linings to provide comfort, slip resistance, and in-shoe breathability, while the leather-covered dual-density PU Fit-Bed creates an underfoot base that more closely mimics the natural shape of the foot to provide a quality fit and cushioned support.
Memory Foam located in the tongue and around the collar is in place to provide a custom fit to enhance comfort.
The FJ Icon Laser Last in all styles except plain-toe saddles, offers a modified contemporary toe character, standard fit across the forefoot and instep, with a slightly narrow heel. The Laser Last is a composite of thousands of digital scans of the FootJoy Laser Fitting System.
EVA (ethyl vinyl acetate) midsoles are in place to provide lightweight cushioning underfoot. EVA does not take a set, so the cushioning will remain constant for the life of the shoe.
Varying densities of TPU (thermoplastic urethane) are strategically placed throughout the outsole to produce a stable hitting platform.
An Icon Torque Bar, made from perforated alloy, is used in the shank area of the outsole to increase midfoot stability and support. The perforated treatment also gives the Torque Bar a contemporary look.
Dual OptiFlex in the FJ Icon features two-part forefoot flexibility channels, constructed of TPU (thermoplastic urethane) for walking comfort and flexibility.
FJ Icon shoes come with Stinger III cleats by Champ.
“We’re all excited to get to create and design our own FJ Icon shoe from start to finish. It’s a very exciting time for the shoe to evolve and take us to the next generation,” said PGA Tour player Ian Poulter.