Tiger Woods, who won yesterday’s Memorial, introduced the prototype on tour last summer and now the Nike TW ’13 golf shoe will become available to consumers on June 8.
“I train with Nike FREE technology all the time. I love training in it, running in it, lifting in it, so I asked, `Why can’t I play golf in it?’” said Woods, who collaborated with Nike’s footwear department and the company’s Innovation Kitchen.
The shoe has Nike’s natural motion engineered outsole, inspired by Nike FREE technology, which is designed to mimic and conform to the natural motion of the foot, coupled with the protection and traction of a lightweight performance golf shoe.
The outsole is designed to allow the athlete to keep contact with the ground longer to harness energy.
“These shoes provide freedom of movement and allow me to release more power through my swing,” said Woods.
Tobie Hatfield of the Nike Kitchen says the foot often gets overlooked in an athlete’s success.
“An athlete trains every other part of their body, except maybe their foot,” said Hatfield. “Natural motion technology helps increase the strength of the muscles and flexibility within the foot. It brings out the human potential for each athlete.”
The Nike TW ’13 also features the new Nike Dynamic Fit support system.
Targeted support delivers high strength-to-weight ratio and one-to-one fitted support. Flywire-infused nylon straps extend 360 degrees from the footbed to the lacing system to secure the foot for an adaptive fit for more stability with mobility.
The TW ’13 is available in white or black with red accents.