The new generation of adizero golf footwear from adidas features the new adizero one.
Designers were challenged with taking the next step in the evolution of the franchise; to develop a lighter shoe, while delivering performance and tour-traction.
The result is adizero one, a visually appealing design that tips the scales at less than 10 ounces, 10 per cent lighter than the adizero Tour, while delivering stability in the lightest cleated shoe the company has ever created.
“When I first saw the adizero one, I couldn’t wait to get them on my feet,” said Jason Day, an adidas Golf tour staff professional since 2006.
“With the low profile design, I can really feel the ground beneath my feet and the power generated from my swing is definitely noticeable. I’m excited to wear these on tour,” he said.
While traditional golf shoe construction requires the stitching of multiple layers, adidas golf designers created a new, light, one-piece fused upper that bonds together five layers to deliver a consistent glove-like fit on the foot.
To further reduce weight while increasing stability, a lighter and thinner seven-cleat performance outsole (formerly 10 in the adizero Tour) was developed which measures 20 per cent wider than adizero Tour.
For on-course performance, designers combined tour player feedback with biomechanical analysis to strategically locate the seven cleats, highlighted by a proprietary centre cleat, utilizing CenTraXion technology to provide grip while maintaining stability throughout the swing.
“We’re constantly looking to test the boundaries of engineering to design and develop equipment that helps golfers perform at their peak,” said Masun Denison, director of global product marketing, footwear at adidas Golf.
The adizero one will be available in four colourways at launch and one additional colourway on May 1.
For women, adidas Golf has designed the adizero Tour II, utilizing many of the same design and fabrication elements as the adizero one in a streamlined, six-spike configuration with thintech low-profile technology to improve traction and stability.
The adizero Tour II is available in three colourways.
Also available for both men and women is adizero sport II, made with a lightweight performance mesh upper, now featuring proprietary climaproof protection and a two-year waterproof warranty.
The shoe also features a new Sprintframe outsole with spikeless puremotion technology for enhanced flexibility and comfort with swing plane traction for increased grip and stability.
The adizero sport II is available in five colourways for men and six colourways for women.