FootJoy has introduced a new footwear category, the M:Project, which is dedicated to lightweight, flexible, minimally-constructed footwear.
“At FJ we believe that there is no single shoe that is best suited for every type of player which is why our footwear team develops products with specific types of players in mind.” said Mike Foley, director of footwear marketing.
“The M:Project is the perfect extension to FJ’s performance lineup. This new category targets players seeking lower profile, minimalist-type footwear,” he added.
“Not only does the player get a better sense of the ground beneath them, they also are more tuned-in to the movement of their lower half throughout the swing,” said Foley.
Doug Robinson, vice president of footwear design and development worldwide and his team tested players ranging from tour professionals to amateurs at the Shoe Box testing facility in Brockton, Mass.
Working in conjunction with Dr. Greg Rose at TPI, they observed a segment of players who require more movement in their feet in order to create the proper ground force reactions in their golf swings.
“M:Project is designed for the golfer to increase the movement, to feel the ground and sense things underfoot they could not before. With each step you take, you start creating more mobility, which teaches you how to create more power in your golf swing,” said Rose.
M:Projects feature M:Spec leather by Pittards, with thin, strong specification to provide suppleness and comfort, while the MP:627 Last provides a generous forefoot shape that allows the toes to spread and grip. The ProTect toe guard is designed to provide abrasion resistance in a high wear area.
The LTD (Laser Thin Duramax) is designed to act as a low-profile, flexible conduit from ground to feet, while the PINS system provides thinner spec receptacles and cleats. Meanwhile, the Stealth Cleat by Softspikes have a low profile design exclusive to the M:Project, which features high performance mesh for breathability.
The M:Project comes with a two-year waterproof warranty, including four cleated and three spikeless models.