FootJoy is calling its new D.N.A. footwear its most comprehensive feature package ever.
“To create the most feature-laden golf shoe in our storied history, we need to explore the anatomy, or DNA, of our premium footwear products and then, scrutinize every aspect throughout the design and development process,” said Doug Robinson, vice president of design and development, worldwide.
“Every material and every component was carefully considered in order to deliver a shoe with lightweight stability, a precise fit, superior feel and ultimate performance,” said Robinson.
Features include the 3D FoamCollar, which molds to the ankle for comfort, fit and support. Locking the ankle in place is designed to eliminate movement of the foot that can lead to discomfort and power reduction during the swing.
The NitroThin TPU outsole is a thin, strong chassis that frames the soft, FTF internal midsole to provide a combination of rigidity and flexibility.
The Xtra-Thick FTF FitBed is a new, proprietary cushioning material used throughout the interior midsole, also known as the FitBed.
In order to achieve stability and cushioning, two densities of FTF were used, a firmer density for stability around the perimeter of the FitBed and softer density in the heel and forefoot for comfort.
The ChromoSkin Leather System by Pittards is used for its supple, lightweight, thin, durable and waterproof qualities.
Adam Scott has worn D.N.A. since September.
“D.N.A. is the most technologically-advanced shoe that FJ has ever produced and it embodies everything I am looking for in a golf shoe,” said Scott. “They actually activate my feet, giving me great balance throughout my swing.”