The new adiPure apparel line from adidas is designed with the idea of blending craftsmanship and innovation to traditional golf style in polos, outerwear, shorts and pants that cross the line between the game and lifestyle.
“The adiPure collection represents the game of golf in the purest way. It was crafted by passionate golfers to feature a traditional look, while staying true to the performance heritage of our brand,” said Davide Mattucci, global product marketing director for adidas.
The line was introduced to the world by Justin Rose at the Masters. “Anyone who’s fashion-focused is really going to appreciate the detail that’s in this product. It fits with where I feel fashion should be on and off the golf course, bridging the gap between golf and lifestyle,” said Rose.
The adiPure line will be sold exclusively in select premium green-grass shops across Canada as of May 1.