The design aspirations at AUR Golf is to emphasize a refined modern aesthetic by utilizing technical fabrics in a more sophisticated form, according to Mark Fletcher, president of Fletcher Sport Brands.
“The AUR Golf brand continues to grow at a rapid pace,” said Fletcher.
“From Canada to Germany, to the United States and Spain, golf professionals and consumers looking for authentic golf sport apparel with a distinct modern aesthetic are turning to AUR Golf as their golf apparel brand of choice,” he said. The Spring 2015 Collection from AUR Golf features bold and dynamic color-blocking paired with geometric prints.
Such dramatic colours as Sonic Green, Sunglo Yellow and Rowan Red highlight the season’s color palette for men and Kiss Pink and Malibu Green for women.
This season also sees the introduction of AUR Golf’s Active-Dry, Active-Stretch, Active-Cool and Active-Warm fabric ranges.
“We are extremely excited to launch the Spring 2015 collection and are confident this season’s collection is the finest in the history of the brand,” said head of design Brad Franklin.
“Our goal for this season was to bring the consumer a collection that evokes emotion and excitement in the wearer through enhanced fabric offerings and the thoughtful use of color, patterns and prints,” said Franklin.
The Triumphant Collection consists of Sunglo Yellow, Neptune Blue and White in colours. The feature style from this collection is the Sparwood Polo.
Constructed from AUR’s proprietary Active-Stretch fabric, this style features premium moisture wicking technology as well as four-way stretch for enhanced freedom of movement and comfort. The additional men’s collections include the Rapture Collection, consisting of Rowan Red, Nightfall Navy and White in colours and the Frequency Collection consisting of the colours Sonic Green, Black and White.
The Luminance Collection, consists of Black and White and is designed to be remarkably simple, yet striking.
The collection is elevated through the use of metallic silver and black enamel trims.
The feature style from this collection is the Bentley Polo. This style features an athletic, yet sophisticated racer-back design, with contrast placket and The Luminance Collection’s signature black enamel buttons.
Constructed from AUR’s proprietary Active-Cool fabric, this polo is designed to be lightweight, breathable and provide UV-protection for use on hot and humid summer days. The additional women’s collections include The Europhia Collection, consisting Kiss Pink, Nightfall Navy and White and the Bliss Collection, consisting of Malibu Green, Nightfall Navy, Shoreline Blue and White.