Cobra has introduced it’s Fit N Fly app for iPhone and IPad, with Android coming soon, so golfers can input different attributes of their games such as tempo, ball flight, distance and set configuration to help them determine which Cobra clubs best suit their games.
“With our Fit N Fly App we can help a golfer perfectly gap their long game. using AMP CELL metal woods that are equipped with MyFly technology,” said director of product marketing Jose Miraflor.
“MyFly settings enable the golfer to dial in specific distances between their driver and longest iron, which is so important and rarely focused on by amateurs,” added Miraflor.
When a user selects ‘Fit Me’ for fairways or hybrids, a slider appears that allows the golfer to detail their longest iron distance, their driver distance and the number of wedges in the bag.
The App then calculates which fairways and hybrids in specific models and settings the golfer should start with to determine the best fit.
In addition to gapping the long game, Fit N Fly has a calculator that will determine the best driver for an individual based on that person’s objective (forgiveness, more distance, anti-slice, etc.), handicap, swing tempo, preferred trajectory and current driver distance.
With that data entered, Fit N Fly will recommend specific Cobra drivers and flexes.
The iron calculator uses preferred playability (standard, forgiving, workability), handicap, desired trajectory and how the golfer would like their iron distance to change compared to his/her current set (same, long, longer) in order to recommend the best Cobra iron.
To provide as much information as possible, the Fit N Fly app also contains product videos with vice president of research and development Tom Preece, 360 degree product views, product tech information, the ability to view different colors and angles of the products and more.
Fit N Fly is also actively tied into social media, with the ability for a user to Tweet, Facebook or e-Mail friends recommended individual clubs or their full bag.
The Fit N Fly app is available in the Apple App Store and will soon be available in the Google Play Store.