The Tommy Hilfiger Group has announced an agreement with Montreal-based Fletcher Leisure Group to licence men’s and women’s golf apparel, beginning in spring 2012, in Canada, the United States and Europe.
“We are excited to partner with the Fletcher Leisure Group and take our golf apparel business to the next level, with both a greater style range and broader distribution,” said Anne Marino, president of licencing for Tommy Hilfiger.
“Fletcher Leisure Group is a category leader in golf apparel, with a strong reputation and expertise in design and sourcing. We are looking forward to a successful relationship with their team,” said Marino.
The collection will be distributed in the U.S., Canada and Europe at private and public golf clubs, golf specialty stores, sport specialty stores, resort accounts, and corporate accounts. Marketing initiatives will focus on trade shows, co-op programs, advertising and event sponsorships in key North American and European markets.
“The Tommy Hilfiger brand is perfectly aligned with the values of the golf market and we are very pleased to be combining our experience with the creativity and imagination of the Tommy Hilfiger team,” said Mark Fletcher, president of the Fletcher Leisure Group.
“Our timing could not be better as the global strength of Tommy Hilfiger continues to gain momentum and we are leveraging this with a collection that is truly ideal for golf,” added Fletcher.