The second Canadian TaylorMade Performance Lab featuring Motion Analysis Technology by TaylorMade (MAT-T) will be located at Glen Abbey Golf Club in Oakville, Ont.
“We knew we had something special when our first indoor MAT-T Performance Center opened near our Canadian Head Office in 2006,” says David Bradley, General Manager for TMaG Canada.
“The big question was what could we do to take this custom fitting platform to the next level – the resounding response was outdoor validation,” he added.
Establishing the new facility at Glen Abbey offered clients that opportunity, according to Cameron Jacobs, manager of customer fitting for TMaG Canada.
“We felt that to provide a complete fit, we needed access to world class facility like Glen Abbey. People want the tangible validation that they get when they experience a bunker shot with our new xFT Wedge, when they gouge a Rescue TP out of the rough, or notice how dramatic getting the correct lie angle in a Burner Iron can positively affect their game,” said Jacobs.
“All of the launch angles and spin rates in the world can’t replace the sensation that a player gets when they see the result of what new, properly fitted TaylorMade equipment can do,” he added.
Bradley adds that it also takes TaylorMade’s relationships with golf facilities to another level.
“It also speaks to our brand and our fantastic relationships with partners like ClubLink Corporation (the owner of Glen Abbey),” said Bradley.
Of the hundreds of facilities located in the (Greater Toronto Area) where we could have moved to, we were thrilled to secure Glen Abbey as host venue, a club which is far and away the most well-known golf property in Canada and home to 25 editions of the RBC Canadian Open.” he said.
Starting on October 30, Canadians will have the opportunity to have their swing analyzed and be custom fitted for TaylorMade equipment at the state-of-the-art facility.
Designed to measure both the components and the results of the swing, the MAT-T system captures, quantifies and animates the golfer’s swing in three-dimensions.
“The system provides golfers with the most accurate representation of their swing that is available today. Tour players have told us one hour of analysis on the MAT-T system is worth 10 hours on a driving range. The feedback from the system is that detailed and that specific.” said Nick Yuen master fitter and facility manager who will be heading up the daily operations of the Performance Lab at Glen Abbey.