TaylorMade adidas Golf has announced that Canadian general manager David Bradley will expand his role to general manager of international regions.
Bradley will continue in his role as general manager for Canada and Latin America, but will now also expand his role to include reporting lines for all international regions outside of the United States.
Global regions previously reported to another Canadian, John Kawaja, who was promoted to president of TaylorMade Golf in August.
Reporting directly to Kawaja at the global head office in Carlsbad, Calif., Bradley will continue to reside in Canada and remain an active executive member of the adidas Canada Group senior management Team based out of the head office in Woodbridge, Ontario.
Over the last seven years, Bradley has led consistent sales growth and nearly doubled the Canadian TaylorMade business, according to the company.
While at the helm, Bradley achieved the highest market shares across all golf equipment categories within the global business, it added.
“TaylorMade adidas Golf Canada has continued to grow each year with more Canadian golfers selecting and trusting the performance benefits of our equipment.” said Bradley.
“I look forward to widening my focus to all International regions while utilizing successful market strategies we have experienced here within Canada,” he said.