Sunice, owned by the Montreal-based Fletcher Leisure Group, has opened a United Kingdom office in conjunction with The Golf Business Ltd. (TGB) that will serve as the outerwear company’s business subsidiary for the U.K. and Ireland.
TGB is located just outside of London where the sales and marketing company specializes in the supply and promotion of golf products throughout the U.K. and Ireland.
“Our partnership is structured so we can be very competitive in the U.K. and Ireland by combining Sunice resources out of Montreal with The Golf Business expertise in these markets,” said Mark Fletcher, president of Sunice.
“We don’t want to just have a distribution and marketing agreement with The Golf Business, because then, we’re at arm’s length,” added Fletcher.
“Having The Golf Business as a partner allows us to be fully involved in our U.K. and Ireland market business. It also allows us to avoid undue distribution costs in the business, which makes us less competitive in the eyes of our customers and consumers,” he added.
“We are enthusiastic about creating a stable, long-term relationship with The Golf Business,” he added. “We’ll be building Sunice with brand-enhancing and brand-strengthening strategies and those, in concert with our solid team, make us very excited about the opportunities that lie ahead.
“Product-wise, we are confident that we will continue to be a strong force in the market as we look to expand the Gore-Tex collections and release stretch products.”