Sunice has signed a new, three-year licensing agreement that will see that brand become an official outerwear licensee for the PGA Tour, Champions Tour and Nationwide Tour.
“We value our very important relationship with the PGA Tour,” said Mark Fletcher, president of Sunice.
“The PGA Tout is the largest and most important golf tour in the world and this new three-year licensing agreement gives us numerous opportunities to associate our company with an organization that represents the cream of the crop in golf,” added Fletcher.
Maureen Murrah, vice president of apparel licensing with IMG Sports Licensing, the PGA Tour’s domestic licensing representative, said the deal offers great potential. “Sunice is an Outerwear brand that represents quality of the highest standard,” said Murrah.
Sunice’s 2010 men’s outerwear products are highlighted by its Hurricane Collection and Gore-Tex fabric.
“Our entire 2010 Sunice Outerwear Collection features the most technological advancements of any product line in our company’s history,” said Howie Ellis, executive vice president of Sunice.
“The Hurricane Collection heads up this impressive product lineup, which is enhanced by the usage of Gore-Tex. Thanks to our partnership with the PGA Tour, our golf outerwear product will get more exposure than ever before.”