After his breakthrough season in 2013, Puma Golf has announced the signing of Graham DeLaet.
“Graham DeLaet is a perfect fit for the Puma Golf team,” said Bob Philion, president of Cobra Puma Golf.
“He is a world class performer who brings a fresh look to the course, making him the perfect representation of the style and performance blend that Puma Golf embraces,” he added.
“We are excited to support Graham as he continues his success on tour and embodies the Puma Golf energy on and off the course,” said Philion.
DeLaet will kick off the 2014 season at the Farmers Insurance Open on Jan. 23. He will be fully suited in Puma Golf apparel, accessories and headwear. This season, he will play in Canadian red and white every Sunday on tour.
Puma Golf will support DeLaet’s signature Sunday look by sharing photos socially, using the #CanadianSunday hashtag.
“Puma Golf is a great fit for me and I couldn’t be more excited to be part of the team,” said DeLaet.
“I have always been a fan of the brand and the innovative combination of function and fashion they bring to the game,” he added.
“Their unique style is matched with top-performing gear that will undoubtedly help improve my game and I look forward to represent Puma Golf on tour in 2014 and beyond,” said DeLaet.
DeLaet will wear apparel and accessories from Puma Golf’s Spring/Summer 2014 Collection. He will wear the Golf Tech Polo, featuring coolCELL technology for its combination of moisture-wicking properties and anatomically placed airflow for temperature regulation.
The polo’s breathable mesh panels, placed in the centre of the shirt’s back, offer ventilation to one of the body’s sweatiest zones while the three button placket and self-fabric collar provide the classic golf style.
He will also be featured in Puma Golf’s 2014 campaign through print, online and social ads as well as in-store signage alongside Rickie Fowler, Jonas Blixt, Jesper Parnevik and Blair O’Neil.
The campaign will highlight DeLaet’s key looks from each collection, including his #CanadianSunday look, which he will wear during the majors in 2014.
Els To Adams
Ernie Els has agreed to a multi-year agreement with Adams Golf that will see hm use a range of the company’s products and showcase the brand’s logo on his bag and headwear.
“As a player, there are many factors in something as fundamentally important as your equipment. Everything about Adams impresses me, starting with the enthusiasm and energy from company leadership and R&D, along with their strong products,” said Els.
“I’m partnered with a company where innovation is at the heart of everything they do, where they’re always looking to push the envelope and pursue new ideas that ultimately help players of all skill levels play better,” added Els.
Adams Golf president John Ward says the arrival of Els will coincide with company growth beyond its strength in the hybrids market.
“The Big Easy is one of the most prolific winners of his generation and a natural match for Adams, with our philosophy of creating the easiest to hit golf equipment,” said Ward.
“Ernie’s worldwide appeal and iconic status fit our international business growth as we extend our stronghold in hybrids to other categories,” he added.