Shaw Communications has announced that it has added David Hearn to its roster of brand ambassadors and agreed to multi-year contract extensions with Graham DeLaet and Adam Hadwin.
Hearn, DeLaet and Hadwin will wear the Shaw logo on their golf apparel as they kick off the season at the PGA Tour’s Sony Open in Hawaii this week.
Hearn and DeLaet will wear Shaw’s logo on the front of their hats, while Hadwin will sport the logo on the collar of his golf shirt.
“Shaw’s golf sponsorship portfolio has provided us with a powerful branding platform to expand our profile across Canada, generate new business, and give back to the communities we serve in meaningful ways,” said Shaw’s vice president of external affairs Chethan Lakshman in a release.
“Adding David to the team strengthens our player roster and gives us more opportunities to connect with our customers and viewers through engaging golf content,” he added.
Hearn added that Shaw has a commitment to the game.
“I’m proud to partner with Shaw, an iconic Canadian organization that is deeply rooted in the golf space and shares my passion for growing the game in Canada,” said Hearn.
Shaw’s renewed commitments to DeLaet and Hadwin include significant donations to the players’ charitable causes in Saskatchewan and British Columbia, respectively.
“I’m thrilled to continue my partnership with Shaw on and off the golf course,” said DeLaet.
“The support the team at Shaw has shown me, my wife Ruby and our foundation has taken our relationship to the next level. I am excited to continue playing on tour while representing Shaw in Canada and in the golf space,” he said.
Hadwin echoed those thoughts.
“I have been proud to partner with Shaw for the past couple years, and represent them on the PGA Tour,” said Hadwin. “I have been lucky to get to know the company and I’m proud to say that we care about the same things and want to work together to showcase golf in Canada.”
Shaw broadcasts PGA Tour events through Global TV and is also a sponsor of the RBC Canadian Open and title sponsor of the Shaw Charity Classic, a Champions Tour event held at Canyon Meadows Golf and Country Club in Calgary.