The Shaw Charity Classic shattered its own fundraising record for a third straight year on the Champions Tour with a $3,942,712 donation that will be shared among 99 youth-based charities in Alberta.
“It is an absolute thrill for me to look back on another record-setting year and realize this spectacular tournament continues to have a tremendous impact on our youth, which was the core goal in bringing the event to Calgary,” said tournament chair Clay Riddell.
“I firmly believe it takes an entire community to build a successful international event, so this accomplishment should be celebrated by everyone,” he added.
In June, Shaw Communications Inc. strengthened its focus on Canada’s lone Champions Tour event with a two-year extension as title sponsor through to 2017.
It also committed to money for Alberta charities by announcing a total of $1 million of the total funds raised would go to supporting six of the tournament’s core youth-based charitable partners located across southern Alberta.
Those include the Children’s Wish Foundation – Alberta & NWT Chapter, Classroom Champions, Junior Achievement of Southern Alberta, KidSport Calgary, Ronald McDonald House Charities Southern Alberta and the Sheldon Kennedy Child Advocacy Centre.
“The Shaw Charity Classic was a spectacular success, and we are again honoured to work with so many charities committed to making our communities better for our kids and youth,” said Brad Shaw, CEO of Shaw Communications.
Charitable contributions skyrocketed in 2015 with the addition of Birdies for Kids – a program backed by AltaLink that expanded the Shaw Charity Classic’s reach across the province.
Based on a program introduced on the PGA Tour in 1971, Birdies for Kids gives individuals and corporations the opportunity to make a one-time or per-birdie donation, directed to the children’s charity of their choice.
Those donations were further leveraged through a tiered matching program that saw a percentage of the first $250,000 donated to each charity.
“The impact the Birdies for Kids program is having in our community has significantly surpassed our expectations,” said Scott Thon, president and chief executive officer of AltaLink.
“It is important in these economic times to support the non-profit sector that so many Albertans access across our province. Exceeding our goal for dollars raised this year speaks volumes about the spirit of Albertans to pull together and support those in need when times are tough,” he said.