RBC has agreed to six-year extensions as title sponsor of the RBC Canadian Open, being played this week at Glen Abbey in Oakville, Ont., and the RBC Heritage.
The new arrangements take effect in 2018 and continue through 2023.
“Since assuming sponsorship of Canada’s national golf championship in 2008, RBC has been a tremendous partner of the PGA Tour,” said Jay Monahan, deputy commissioner of the PGA Tour.
“RBC became passionately involved with the tournament from the outset and since that time, has increased its involvement in golf by sponsoring the RBC Heritage, supporting PGA Tour and LPGA players through Team RBC, and funding youth and amateur golf initiatives in Canada,” added Monahan.
“We couldn’t be happier to continue our relationship with such a strong advocate of golf through these two long-term extensions,” said Monahan.
Dave McKay, president and CEO of RBC, said there is a numerous benefits to Wednesday’s announcement.
“As the largest company in Canada, our sponsorship of the RBC Canadian Open reflects our leadership position in our home market, while our support of the RBC Heritage demonstrates our strong and growing presence in the U.S., particularly following our recent acquisition of City National Bank,” said McKay.
“We know many of our clients around the world have a passion for golf. With two PGA Tour stops and a roster of world-class golfers representing our brand, RBC is proud to promote this great game and to have the opportunity to give back where we live and work, helping our communities prosper,” he said.
The announcement allows the Canadian Open to grow in prestige with a company such as RBC as its title sponsor, according to Golf Canada CEO Scott Simmons.
“RBC is playing a major role in supporting excellence in Canadian golf and we are honoured to have them continue on as title sponsor of the RBC Canadian Open,” said Simmons.
“RBC is one of Canada’s most respected corporations and, as a partner in golf and its continued commitment to conducting a world-class event, has elevated the status and prestige of Canada’s national open championship,” said Simmons.
To hear more from Simmons on Wednesday’s announcement, you can listen here to a conversation he had with Hutch.