Kia Canada Inc. and David Hearn have agreed to extend their relationship through 2016.
Hearn has represented the company the past two years on the PGA Tour, competing with the Kia logo on the chest of his golf shirt, while also representing the company off the course, using a Kia vehicle.
The new partnership will see Hearn working with Kia to build content for its social platforms and dealer activations. Kia will leverage this content in its marketing efforts to promote lead generation and build business at the local dealer level.
He will also represent Kia as an ambassador for golf in Canada to enhance interaction between the brand and Canadian golf fans.
“I am thrilled to continue my partnership with Kia, representing the company in Canada and in the golf space,” said Hearn.
“Kia is a car that I trust personally, with the style and quality I need for both myself and my family. As much as I love golf, my family is what matters most. It is important for me to partner with a quality company like Kia,” he added/.
Kia is already involved in golf globally, with a strong presence on the LPGA Tour, where it has served as title sponsor of the LPGA Kia Classic since 2010.
Kia is also the official automotive partner of the LPGA, the official tournament vehicle for five LPGA events and has an integral relationship with that tour through the Kia Performance Awards, which recognizes outstanding achievements.
“Extending our agreement for an additional three years reinforces our strong relationship and confidence we have with David” said Jack Sulymka, national public relations and corporate partnerships manager.
“David has been an exceptional ambassador for Kia and we are pleased for him to represent our company both on and off the golf course,” he added.