Golf Datatech and the National Golf Course Owners Association Canada will introduce retail reports at this week’s Golf Business Canada Conference and Trade Show that they say track top-selling brands of drivers, fairways, hybrids, irons, putters, wedges, gloves, balls and apparel.
In affiliation with NGCOA Canada, these Golf Datatech retail reports will be published monthly and will include data on aggregate units sold and average selling prices. The data will be collected from the POS systems of retailers and all individual operator data will remain confidential.
The NGCOA Canada will coordinate a representative sample of hundreds of participating golf shops to fulfill the green grass retail data requirements.
Off-course retailers will also be invited to participate.
“Up until now, this vital management tool has been absent in Canada” said NGCOA Canada CEO Jeff Calderwood.
“Golf shops will now be able to compare their own merchandise sales with industry standards, enabling them to carry the best-selling brands and adjust prices to maximize their sales strategy, while better meeting golfer preferences,” he said.
David Bradley, general manager of TaylorMade Canada, added that this is a first for Canada.
“The manufacturers have never had this kind of sell-through reporting before in Canada, and we really do need that data. All major manufacturers in the USA already subscribe to these reports,” he said.
Tom Stine, co-founder of Golf Datatech, agrees,
“Canada is a tremendously strong golf market. We’ve been delivering these retail reports for 20 years in the USA, while expanding into several European countries. Canada is next and we’re excited about the opportunity to align with the NGCOA Canada as we deliver the service,” he said.
The Golf Business Canada Conference and Trade Show gets underway Wednesday at the Hilton Meadowvale Hotel and Conference Centre in Mississauga, Ont. Tom Stine will be presenting a seminar session on effectively leveraging benchmark reports to improve your business.