Renowned golf instructor David Leadbetter will kick off the Callaway Golf Canada CPGA Lesson Program by offering a few tips to B.C. Lions’ all-star receiver Geroy Simon at Granville Square in downtown Vancouver on Tuesday, April 21.
Leadbetter is the spokesperson for the program, a partnership between Callaway Golf and the Canadian PGA that offers a 30-minute golf lesson with a registered and accredited Canadian PGA professional to golfers who purchase a set of irons or a driver from the company’s 2009 line.
The program begins officially on May 1.
Leadbetter will also share his thoughts on the golf swing and state of the game in Vancouver’s business district and onlookers will have the opportunity to receive a swing lesson from him in exchange for a charitable donation.
“The importance of instruction from a certified golf professional for players of all abilities cannot be overstated”, said Leadbetter. “The Callaway Golf/CPGA Lesson program was created to offer tangible benefits to help every golfer’s game.”
Scott Reid, managing director of Callaway Golf Canada, added that the Lesson program, now in its second year, adds a new dimension to game improvement when combined with product innovation.
“Everyone needs some help with their swing from time to time and this is a great way for players of all abilities to help gain that extra edge,” said Reid.
“We understand the investment golfers make to improve their game, so we also strive to help them become better, and not just through the technological benefits of our clubs and balls, but also after their purchase through instructional programs like the CPGA Lesson Program.”
Jeff Dykeman, manager of business development for the Canadian PGA, echoed that thought. “Our partnership with Callaway Golf in this program will provide golfers with both valuable technology in their equipment and the best instruction in golf from a Canadian PGA professional.”
Rob Doucette, head professional at Manitoba’s Southside Golf Course, added that the program is not only a benefit to consumers, but also participating golf professionals.
“This program was great for me as an individual, but also from the standpoint of our facility. We generated sales on our golf clubs, so our facility made money, but now I have also built a database of customers that are interested in lessons,” said Doucette.
“For me it’s a no-brainer,” he added. “This program brings business to your facility because, once the customer purchases a golf club, they return to the facility to use that club at our range as well as to cash in their free lesson.
“Once they redeem their lesson with me, the customer would register their contact information, which I can now use to get in touch with them in the spring to promote my business,” said Doucette.
Consumers can visit www.mycallaway.ca/freelessons and follow a four-part process that allows them to register their certificate and clubs and select a participating Canadian PGA professional for their lessons.
To receive a lesson certificate, golfers must purchase their product between May 1 and July 31. Certficates will be redeemable until Dec. 15.