Callaway Golf has reached an agreement with Perry Ellis International to design, manufacture and distribute its apparel in the United States, Canada, Latin America and the Caribbean. Terms of the deal were not disclosed.
The deal comes on the heels of Ashworth, the apparel company that previously designed Callaway apparel, being acquired by TaylorMade-adidas, one of Callaway’s competitors.
“Perry Ellis International is known worldwide as a leader in both design and distribution of apparel and accessories,” said George Fellows, president and chief executive officer of Callaway Golf. “We are looking forward to a long and mutually beneficial partnership.”
Callaway is expecting Perry Ellis to service department and specialty stores and corporate channels, while Callaway will service green grass, off-course and sporting good channels through a newly-created soft good sales force. Perry Ellis will also handle embroidery, embellishing and warehousing of product.
Callaway Golf Canada is currently working with Perry Ellis to finalize details of the new agreement in preparation for the introduction of its new apparel line during the fall merchandising shows.
“Partnering with such a strong company as Perry Ellis International ensures that we will continue to offer the best products and the best service to Canadians, whether that is in golf equipment or clothing,” said Callaway Golf Canada managing director Scott Reid.
Oscar Feldenkreis, president and chief operating officer for Perry Ellis International, added that he sees synergies to the new deal.
“This relationship allows both companies to complement each other’s strengths and concentrate on their individual core capabilities. We see this as an incredible opportunity for us to help expand Callaway’s presence in the apparel market,” said Feldenkreis.