Ahead’s parent company, the New Wave Group, has taken over sales management for the headwear, accessories and apparent company’s brand in Canada.
Industry veteran Shane Brett, the national sales manager for the New Wave Group, will manage the new Canadian division. Based in Toronto, Brett has more than 17 years in the golf business.
“Based on the customer feedback I’ve already received, there is an obvious demand for the Ahead brand in Canada,” said Brett. “People are very excited to see us entering the Canadian
market in a big way.”
Anne Broholm, CEO of Ahead, said the move was to maximize growth potential in Canada.
“It will streamline the experience for our Canadian customers, and mirror the way the Ahead brand and products are presented in the United States,” said Broholm, adding that Canada will now have access to the same product availability and embellishment options as U.S. customers.
The Canadian sales office will be located at #9-90 Wingold Ave., in Toronto and will open at the beginning of July.