TaylorMade adidas has opened its latest Performance Lab with Motion Analysis Technology (MAT-T), which will serve as a hub for that company’s clubfitting in Woodbridge, Ont.
“Building on the momentum from the opening of our new lab at Glen Abbey last fall, having a new Performance Lab at our national headquarters open the week of the RBC Canadian Open is quite special and a testament to the strength of the TaylorMade adidas Golf brand,” said David Bradley, vice president of TMaG Canada.
Bradley added that the Glen Abbey Performance Lab was already having a challenge meeting demand despite operating seven days a week.
“Opening a second lab in our own headquarters made total sense to help meet that demand,” said Cameron Jacobs, manager of custom fitting who will be based at the new facility.
Clients of the new facility will be able to take advantage of company technology and enjoy personalized concierge services to book appointments, place orders and follow up with fitting-related inquiries.
The new lab has two separate hitting bays and a putter testing lab. The MAT-T system is designed to measure both the components and results of a swing and it quantifies and animates the swing in three dimensions.
Appointments for fitting sessions can be booked by club professionals and authorized TaylorMade retailers on behalf of their clients, or golfers can call directly at 1-800-668-9883, ext. 4.
The new lab is located at:
8100 Highway 27