TaylorMade Canada has announced the opening of TaylorMade Performance Centres (TMPC), which serves as the company’s home base for custom fitting across Western Canada.
Under the watch of TaylorMade Master Fitters Kris Farley, Mike Langin and Andy Johnson, golfers of all abilities will now have access to test and be fit for the entire line-up of TaylorMade’s range of custom and stock options.
Set up in a weather sheltered environment, each TaylorMade Performance Centre features TaylorMade proprietary fitting software on FlightScope’s X2 Launch Monitor to analyze ball-flight and club-dynamics.
“We can dial in any club in the bag, from drivers and fairways to rescues, irons, wedges, the putter and golf ball,” said Johnson, a native of Australia, and past player on the PGA Tour Canada and Australasian Tours who has overseen TMPC operations in Vancouver for the past year.
“Providing the player with data such as spin rates, launch angles, swing speed, ball speed, we are able to illustrate the ideal set-up for a player’s bag and recommend the best fit for a player’s game,” he added.
“At the end of the fitting process, clients will be provided with customized specifications from which they can place an order for their new set and a point of contact to follow up with any fitting related inquiries,” said Johnson.
Cameron Jacobs, manager of custom fitting for TaylorMade Canada says the sites of the performance centres offer a convenient alternative to traditional demo days.
“TaylorMade Performance Centres slot into the upper echelon of our Tuned Performance franchise and help consumers to access our staff of Master Fitters in a way that is convenient for the golfer,” he said.
“One of the challenges we’ve seen in Canada is that players can’t always attend a demo or fitting day at their club, nor can our reps transport the full-line of custom options from event to event,” said Jacobs.
“Setting up shop at a fixed TMPC location and offering high-level fitting to all golfers is not a fad, it’s the way we see the business evolving to suit the needs of today’s consumer,” he added.
Appointments for fitting sessions at the TaylorMade Performance Center may be booked by PGA of Canada professionals, TaylorMade authorized retailers on behalf of their clients, or golfers may book directly with TaylorMade at each location.
Upon completion of a fitting session, the Master Fitter will be able to assist consumers in placing an order and ensuring quick delivery for any custom product built at the head office in Carlsbad, Calif.
Vancouver (Master Fitter-Andy Johnson)
University Golf Club
Phone: (604) 240-1512 or (604)-420.6646, ext. 2235
Address: 5185 University Blvd., Vancouver, B.C.
Kelowna, B.C. (Master Fitter-Mike Langin)
The Harvest Golf Club
Phone: (250) 212-0486 or (800) 257-8577
Address: 2725 KLO Rd., Kelowna, B.C.
Predator Ridge Resort
Phone: (250) 212-0486 or (888) 578-6688
Address: 301 Village Centre Place, Vernon, B.C.
Calgary (Master Fitter-Kris Farley)
Inglewood Golf and Curling Club
Phone: (403) 272-4363
Address: 19 Gosling Way SE, Calgary, Alta.