Chris Miranda is president of the Ontario PGA and director of golf / owner of the Cambridge Golf Club in Cambridge, Ont. He feels now is the time to make a move with capital expenditures instead of holding off until later in the year.
I recently read a GNN blog by Kevin Thistle that illustrated his take on the upcoming golf season.
Kevin promotes the cautiously optimistic line and the position that we should hold off major spending position until late in the season.
To me this is like saying to members and daily fee players, “If we have a good year, we will make changes and upgrades to the golf course. If we don’t, we won’t do anything.”
Cambridge Golf Club is taking the opposite approach. We are confident, positive and moving ahead with all of our 2010 major investments and course upgrades. We will have all our plans completed and ready for our golfers by the first of June.
We feel that our members and green fee players want to see us reinvest in the course each year and that’s what we are doing, despite what all the economists are preaching.
Doing nothing or holding back sends a negative message to golfers. There is no wait-and-see attitude here.
This year, we are upgrading our service levels by adding another CPGA professional, improved dining area and installing flat screen televisions in the clubhouse.
In addition we have added or changed 11 tee decks. The Cambridge Golf Club will completely change the first tee complex by adding a new putting green adjacent to the first tee, a starter hut and rebuilding all four tee decks.
Cambridge Golf Club feels strongly that this early investment will have a positive impact on every golfer who visits us in the upcoming year.
They will see that we are committed now and for the long term. The message that golf courses need to be projecting is … let’s not be afraid.