Remi Bouchard joins Blair Armitage as new regional directors of membership development for the Royal Canadian Golf Association and will play an important role in establishing the new Golf Canada brand.
Bouchard will be responsible for the growth of membership programs as well as managing allied association and partner relationships in Quebec and New Brunswick, while Armitage will have the same responsibilities in Manitoba, Saskatchewan, Alberta and British Columbia.
Bouchard and Armitage will also assist with the development and execution of Golf Canada-branded membership programs. They will also recruit, train and manage Golf Canada Ambassador volunteers and help increase the profile and awareness of Team Canada.
Remi is perhaps the most well known native golfer to Quebec,” said RCGA chief operating officer Peter Beresford. “His experience, both as a touring pro and teaching pro make him one of the most recognizable faces in the Quebec golf community.”
“Blair is also incredibly well-respected for his club management expertise and proven record of success and will play a huge role in helping the RCGA to fully engage the golf industry in Western Canada as we drive our membership initiatives.”
The RCGA previously announced that it had hired former Canadian PGA executive director, Steve Carroll as its regional director of membership and business development for Ontario and Eastern Canada.
Bouchard has been a golf professional at Le Mirage Golf Club, in Terrebonne, Que. since 1992, and represented the club in competitions at both the provincial and national levels.
From 2001-2004, in collaboration with Sports Business International, Bouchard also helped develop and teach a business training program which uses golf as the teaching platform.
An accomplished professional golfer, Bouchard also has more than 20 years experience in sponsor relationships and recruiting.
He’s been named professional of the year five times by the Quebec PGA, has more than 70 victories as a pro over past 20 years and is a former Quebec junior and amateur champion.
Armitage recently served as general manager of the Quilchena Golf and Country Club in Richmond, B.C. Prior to working at Quilchena, he was GM of the Dalewood Golf and Curling Club in Port Hope, Ont.
He is also the immediate past president of the Canadian Society of Club Managers, Pacific Branch, and a director of the British Columbia Golf Marketing Alliance.
Armitage is a former elite figure skating competitor and coach, having competed in Canadian national events as well as the World Championships.