The Golf Management Institute of Canada has two new courses beginning next month, including Retail Management in Golf Operations, which gets underway March 23.
Topics such as seasonality, inventory management, customer identification and service, display techniques and promotional ideas for generating additional revenues for the pro shop will be addressed.
Students will also be taught retail merchandising principles and the differences of the various target markets that frequent a typical golf retail operation (both private and public facilities).
Formulating buying plans for both hard and soft goods, establishing pricing strategies and inventory controls, as well as developing merchandising strategies through effective advertising and promotional strategies will also be covered.
Glenn Mills, a manager with Sport Chek, is the instructor and cost of the program is $649.
Keith Keindel, director of the Canadian Golf Industry Association, will lead a class in Entrepreneurship in the Golf Industry, which gets underway March 21.
This course introduces students to the concept of entrepreneurship and assesses their potential as future entrepreneurs in the golf industry.
Students will be encouraged to explore their business ideas and learn how to conduct a feasibility study.
The curriculum includes teaching students how to identify opportunities and develop strategies by recognizing the environmental factors that affect all businesses.
Students will also learn how to organize their business ideas into concrete business plans, incorporating the entrepreneurial concepts taught throughout the course.
Cost is also $649.
For more information or to register, click here.