To celebrate Canada’s 150th anniversary, Golf Canada and RBC have announced the launch of the Rink, a fan experience taking place during the 2017 RBC Canadian Open that will combine golf and hockey.
During championship week, July 24-30, the par three seventh hole at Glen Abbey Golf Club in Oakville, Ont., will transform into a rink-styled fan experience, complete with hockey boards, a Zamboni, as well as the addition of new rink-side bleachers and viewing decks.
“We’re very excited to bring the Rink to life,” said RBC Canadian Open tournament director Brent McLaughlin. “We wanted to create an experience that oozed Canadiana. We know Canadians love hockey, and of course they love golf too. Combining rinks and links was a no-brainer.”
To add to the Rink experience, volunteer marshals on the hole will be outfitted in referee uniforms, while rink boards will outline the hole from tee to green, replacing traditional roping.
Seating for The Rink is adjacent to the 19th Hole Beer Garden. In-seat service and giveaways will be available to ensure fans don’t miss out on the action. A $1,000 donation to Ronald McDonald House Charities Canada will be made for every birdie made on the hole during championship play, Thursday to Sunday.
Global TV will also have their broadcast booth behind the green looking back at the tee, enabling television viewers the opportunity to witness the Rink from the comfort of their own homes.
“The RBC Canadian Open has always been uniquely Canadian,” said Matt McGlynn, vice-president, brand marketing for RBC.
“We felt integrating the Rink into our Canadian-themed activation would be a perfect extension to the fan experience. We’re proud to support Golf Canada and make this Canadian tribute a reality, hopefully for many years to come,” he said.