Fletcher Sport Brands has appointed Conrad Tappert as president of FSB, replacing Mark Fletcher, who departed the company last week to pursue other opportunities.
From 1995 – 2002, Tappert was vice president/general manager of The North Face Canada, and a member of the global executive team. From 2002 – 2011, as president of Converse Canada and VP of business development of Converse Inc.
“I was a part of the senior global executive team that guided both The North Face and Converse out of bankruptcy and helped transform them into the authentic world class global brands that they are today,” said Tappert.
“I am excited to join the talented team at Sunice and achieving that same success,” he said.
Tappert will be joining a leadership team of Derek Faith, sales vice president of Canada, Howie Ellis, sales vice president for the U.S., and Jon Camp, Europe general manager who will report directly to him.
Additionally, he has engaged GO Intellectual Capital, founded by Merle Marting and Mick McCormick, to accelerate the global growth of Sunice.
“We are investing in the Sunice brand and team, with a focus on industry-leading innovation and product differentiators, channel discipline with a commitment to green grass golf and specialty ski accounts, brand marketing with a steadfastness to growing our event sponsorship involvement, and delivering on industry leading operational excellence,” said Tappert.