The Fletcher Leisure Group has named Brian Lohman as vice president of sales for Tommy Hilfiger Golf and AUR brands.
Lohman will oversee all sales and business development activities for the two brands across all channels including golf, resort, specialty and big box retailers.
“These two brands collectively provide all golf retailers with an excellent opportunity to enhance their shops image while maximizing sales,” said Lohman.
Lohman spent over 20 years in the industry most recently as the vice president of sales for Nike Golf accessories manufactured by Spirit Leatherworks.
He has also director of retail for Doubletree Hotel Corporation and the Pointe Hilton Hotels.
His new role will reunite Lohman with the Tommy Hilfiger Golf brand where he was vice president of sales position six years ago.
“Brian brings a great deal of experience and enthusiasm to the table which will greatly benefit the Tommy Hilfiger Golf and AUR brands,” said Mark Fletcher, president of the Fletcher Leisure Group.