Canadian industry veteran Todd Fraser has been named by the adidas Group to lead the newly-formed Adams Golf team.
In this capacity, Fraser will ensure all aspects of the brand’s go to market strategies are carried out and he will also oversee the sales force.
Most recently, Fraser worked at TaylorMade’s global headquarters in Carlsbad, Calif.
“I am very proud to say that after an exhaustive search, we have put together what I believe to be one of the best teams in all of golf,” noted David Bradley, managing director in Canada for TaylorMade adidas Golf.
“This team is poised to do great things and take the Adams Golf brand to new heights,” he added.
The new team will begin to immediately support green grass accounts, golf specialty, and leading sporting goods retailers across Canada.
CANADIAN ADAMS GOLF TERRITORY REPRESENTATIVES
Philippe Black, Central and Northern Ontario territory: In 2012, Black received the 2012 Adams Golf Canadian National Salesman of the Year award and has also been a member of the Adams Golf Million Dollar Club.
Owen Doucette, Quebec and Eastern Ontario territory: In 2010, 2011 and 2012, he was awarded with the Adams Golf Million Dollar Club Award.
Richard Lea, Alberta/East Kootenays territory and Key Account Manager for FGL: In 2011, he received the Adam’s International Canadian Salesman of the Year Award. He has also been the Forzani Group Limited (FGL) national sales liaison for Adams Golf since 2008.
Scott Payne, Southwestern Ontario territory: He received the Adams Golf Million Dollar Club award for the past two years.
Manuel Cote, Eastern Quebec and the Atlantic provinces.