The new Titleist 818 hybrids, including the 818H1 and 818H2 models, utilize proprietary Active Recoil Channel 2.0, SureFit CG Weights and SureFit Hosel technology for better distance with a more playable trajectory and the more precise shot-shaping.
“We define hybrids as scoring clubs, not rescue clubs. That’s how our R&D group has been designing these clubs for years, and it’s the reason Titleist has become the clear No. 1 hybrid on the PGA Tour,” said Josh Talge, vice president of marketing for Titleist golf clubs.
“The amount of technology we’ve engineered into 818 is unprecedented for the hybrid category and will give golfers at every level the confidence to take dead aim from distances they never have before,” added Talge.
Titleist 818 hybrids offers two profile choices with performance benefits relative to a player’s swing and head-style preference.
The 818H1 is designed for golfers who have a sweeping delivery to the ball and prefer the look of a fairway wood. The larger profile is used to provide high launch, more distance and added forgiveness. It’s available in 19, 21, 23, 25 and 27 degree lofts.
The 818H2 is for golfers who have a steeper delivery to the ball and prefer the look of an iron. The compact, square-toed profile is used for a more penetrating launch with precise distance and iron-like control. It’s available in 17, 19, 21 and 23 degree lofts.
“When building scoring clubs like 818H1 and 818H2, you have to think about distance in terms of playable distance. Playable distance is easy distance that launches high and lands soft,” said Stephanie Luttrell, director of Titleist R&D metalworks department.
“Improving that performance requires faster ball speeds, higher launch and a higher peak height of shot, which we achieved through our redesigned Active Recoil Channel 2.0 and improved MOI properties,” she added.
“Playable distance is also consistent distance that you can control. Having seen just how powerful the combination of SureFit CG Weights and SureFit Hosel was for players being fit into our 917 drivers and fairways, we knew that technology would be especially meaningful in shot making clubs like 818 hybrids, allowing players to optimize their ball flight and produce more consistent shot patterns. We’ve also made 818 hybrids even more forgiving, which is crucial to maintaining that playability on off-center shots,” said Luttrell.
The Active Recoil Channel 2.0 is used to generate faster ball speeds across the face through its improved channel design and flexing polymer insert, producing a significant advantage in distance.
The new SureFit CG technology, in combination with Titleist’s adjustable SureFit Hosel, is used to provide precision fitting and maximum shot-shape customization for every player. The proprietary 16-setting SureFit Hosel allows golfers to set loft and lie independently to enhance ball flight and turf interaction for consistent centre-face contact, more distance, and improved shot control.
SureFit CG provides precise customization through an interchangeable weight system, improving spin for a more consistent trajectory and tighter shot dispersion.
A high MOI design, with a 10 per cent higher MOI than the prior generation, is used to increase speed across the face for more forgiveness on off-centre hits, while the deep centre of gravity increases launch and trajectory for control.
The 818’s stock shaft matrix features after-market options from the Tensei Pro, ATMOS and Even Flow driver/fairway shaft brands that fit a wide range of players and swing speeds. Titleist will be the first manufacturer to offer each of these tour-proven hybrid shaft models:
Mitsubishi Tensei Pro Red 50HY (high launch; L flex)
Mitsubishi Tensei Pro Red 60HY (high launch; A, R, S)
Mitsubishi Tensei Pro Blue 70HY (mid launch; R, S)
Mitsubishi Tensei Pro White 90HY (low/mid launch; S, X)
Fujikura ATMOS HB Tour Spec Blue 8 (85; low/mid launch; S, X)
Project X Even Flow Blue 85HYB (mid/high launch; S)
Titleist also offers a number of custom shaft choices, many at no upcharge.