Titleist has introduced the new 716 CB and MB irons.
The new 716 CB is a modern cavity blade engineered with high density tungsten for shotmaking with added forgiveness. The new 716 MB is a pure muscle back blade with modern refinements for better shot control.
“In order to make the best iron product line in the world, you need to satisfy the best players in the world and many of the world’s best prefer a cavity back or muscle back blade for control and feel,” said Chris McGinley, vice president of Titleist golf club ,arketing.
“CB and MB have been among the most played models on the PGA Tour for years, so it’s critical that our R&D team works together with players to deliver a product that performs better and gives them more confidence,” added McGinley.
716 CB Irons
The new Titleist 716 CB irons use extreme high density tungsten weighting to position the center of gravity (CG) low and aligned at impact for more speed with tour-proven trajectory and control. A co-forged construction places high density tungsten low and on the perimeter for added forgiveness in its tour-proven profile.
“The technology we’ve added to 716 CB puts this iron in a class by itself in terms of MOI and forgiveness and makes it clearly stand out among traditional blade forgings,” said McGinley.
“The new co-forged construction and addition of high density tungsten weighting gives CB an added kick with unprecedented forgiveness in a traditional blade size.” added McGinley.
The new Titleist 716 MB is a precise, high muscle back design with a squarer toe, thin topline and pre-worn leading edge to delivers shot control with forged muscle back feel.
“716 MB is a throwback to our Forged 680 Series, which our R&D team has really made modern through high-tech CAD modeling, with input from players such as Adam Scott and Webb Simpson,” said McGinley.
“Shotmaking is all about confidence, and the way this club looks at address, feels at impact and performs through the turf is what our players who prefer a traditional muscle back blade want,” added McGinley.
Forged from 1025 carbon steel, new Titleist CB and MB irons feature constant blade lengths with minimal progressive offset for better workability.
Compact shapes with precise, progressive CG locations and traditional tour lofts are used for better flight, feel and shot-making confidence.
“With this new CB, we are effectively bringing the high-tech construction of our AP2 platform to the cavity back blade category,” said Marni Ines, director of Titleist irons development.
“Thanks to our co-forging process, we can now shape the tungsten weights exactly to the perimeter of the club head, which allows us to place the centre of gravity exactly where we want it, low and aligned with the point of impact for more speed. At the same time we’ve been able to increase forgiveness to a previously unforeseen level,” added Ines.
It is, however, still a shotmakers club. according to Dan Stone, vice president of Titleist golf club R&D. “It’s still a pretty small blade, but it’s now also a very forgiving club. We’ve never had a tour player complain about getting more forgiveness. Everyone can benefit from ball speed on off centre hits.” said Stone.
716 MB Irons
New MB irons are designed for shot control with forged feel through a precise, muscle back design with high-tech refinements.
A modern high muscle design with a squarer toe and thin topline, inspired by the Titleist Forged 680 series (circa 2003), is used to provide better flight, with shot and trajectory control. The high muscle back weighting is better positioned behind the sweet spot to provide forged feel on every shot.
Optimized CG heights, low with a slight progression up through the set offer more precise trajectory, while increasing the sweet spot for solid feel.
Designed using extensive player input and CAD modeling, new MB irons feature precise profiles from long irons to short to provide consistent performance on every shot
“There’s quite a bit of CAD and engineering work that went into the new MB. This is a very well engineered muscle back blade,” said Stone.
“The Forged 680 was a product that was developed on the bench with hand shaping. We’ve taken the 680 and done a lot of work in CAD to get the muscle in the right place and use precise measurements to drive the shapes and sizes so that they blend properly as you progress through the set,” he added.
“When we gave Webb Simpson the new MB’s and he saw that consistency from club to club, he told us he couldn’t even look at the 680s anymore,” said Stone.
The solid, forged feel of CB and MB irons is enhanced by their progressive CG locations positioned closer to the point of impact for a larger sweet spot.
A pre-worn leading edge on both models is designed to deliver precise turf performance with less dig, providing a fast and smooth transition into and out of the turf.