Titleist is expecting golfers to fit right in with the introduction of its 910D2 and 910D3 drivers with a SureFit Tour (SFT) dual angle hosel, which allows loft and lie to be independently adjusted and set.
“The ability to independently adjust loft and lie allows ball flight to be optimized both high and low, and for more fade or draw,” said Dan Stone, vice president of research and development, for Titleist golf clubs.
Titleist 910 drivers are available in two models.
The 910D2 features a 460 c.c. full pear-shaped head designed for playability and forgiveness, promoting a straighter ball flight with higher launch and low-to-mid spin.
The 910D3 features a 445 c.c. pear-shaped head designed for a boring flight. The 910D3 also promotes a straighter ball flight with low spin, with increased workability.
Both the 910D2 and 910D3 utilize Titleist’s new SureFit Tour dual-angle hosel. The SFT hosel features a sleeve and a ring, each with four settings.
The sleeve settings are numbered 1, 2, 3, 4 and the ring settings are lettered A, B, C, D. This results in a matrix of 16 loft/lie combinations that allows the fitter or golfer to make left or right flight improvements (mostly via lie adjustment), and launch and spin improvements (mostly via loft adjustments).
The combination and interaction of the ring and sleeve provides the “dual angle” technology that makes independent loft and lie adjustability possible.
“We describe SureFit Tour technology as a tour-van-in-a-hosel because the dual-angle hosel technology in combination with the interchangeable shaft and rear bezel weight provides a fitter with all the power of a tour van right at the point of fitting,” said Steve Pelisek, general manager for Titleist golf clubs.
“We can adjust loft and lie, as well as change the shaft and weight of the driver right on the tee,” he added.
That’s a change from the past.
“Previous to the new 910, our fitters on tour would have to run back and forth to the tour van when we needed to adjust the loft and lie of a driver, change a shaft or build an entirely new club,” said Stone. “Not anymore.
“Whereas it would take anywhere from several hours to a full day to fit and build new drivers for a player, with the 910 high performance heads and SFT technology, we can now fit them in 30 minutes and they walk off the range with a more precisely fit driver,” he added.
Both the 910D2 and 910D3 feature a variable thickness face insert with a thick central portion that is equal distance from all points around the face perimeter, allowing for a larger maximum ball speed area and launch/spin face map gradient for increased distance potential.
The 910s have a chemically-milled, 17 per cent thinner crown that allows for more discretionary mass to be relocated low and deep for better stability. The rear portion of the crown has been redesigned to slope lower than the crown on the 909 predecessors to push the centre of gravity lower and deeper.
Coupled with the thinner crown and lower crown profile and the relocation of the bezel weight lower and deeper into the head and on-axis with relation to the centre of the clubface allows for better centre of gravity location for increased speed and stability.
The 910s have been acoustically tuned for solid sound off the club face and feature a black PVD finish.