TaylorMade has announced the expansion of its golf ball lineup with the addition of the 2018 Project (a) and the introduction of the all-new Project (s) golf balls.
Introduced in 2014, the Project (a) golf ball has a three-piece construction at an attractive price point, designed to provide spin for the average golfer.
Project (a) uses cast urethane; a cover material used on tour. In 2016, the ball was made softer with lower compression.
In 2018, Project (a) takes the next step by introducing distance to its arsenal.
“One hundred per cent of worldwide tours use a golf ball with a urethane cover, while zero per cent use suryln. If every tour player and tour ball manufacturer in the world is telling you urethane is the best material, why wouldn’t you buy the only product outside the tour ball category using this technology that’s now longer than ever before?” said Michael Fox, category director of golf balls and accessories for TaylorMade.
The new Project (a) is a three-layer design that incorporates a new Dual-Distance core and a new 322LDP seamless dimple pattern, used to increase driver and long iron distance while maintaining greenside control and feel.
The Project (a) now uses the same 322 dimple pattern as the the TP5 and TP5x golf balls, resulting in more distance through a more aerodynamic dimple pattern.
The new Project (a)’s dual core design is comprised of a larger, softer-inner core, which scrubs off unwanted spin while providing feel.
The stiffer outer core allows for increased rebound and velocity. In addition to reducing driver and long iron spin, the stiffer outer core also aides in pinching the soft cast urethane cover between the clubface to create more greenside spin.
Complementing the Project (a), TaylorMade is also introducing the all-new Project (s) golf ball.
The all-new Project (s) is designed for softer feel while continuing the company’s focus on low driver spin and significant driver distance.
To break through in a crowded and diluted space, TaylorMade has designed one golf ball to provide soft feel and distance.
Similar to the Project (a) the Dual-Distance Core in the Project (s) decreases the overall compression of the ball for soft feel, while maintaining rebound and speed.
The Project (s)’s compression is 60, 10 less than the Project (a). The dual distance core is a two-layer system that has a large, low compression inner core to reduce unwanted driver spin and enhance feel.
The outer core consists of a softer-resilient polymer to also improve feel and maintain high ball velocity.
Due to the high COR of the Dual-Distance Core, engineers were able to use a soft ionomer cover to improve feel and control around the green.
The Project (s) uses TaylorMade’s high lift 342LDP dimple pattern that, in combination with the lower backspin construction, is used to reduce drag throughout the golf ball’s flight for more distance.
In addition to gloss white, the new Project (s) is also available in a matte yellow and matte orange finish that is also UV resistant.
“The new multilayer design incorporates a softer yet resilient dual distance core that maximizes distance and enables us to utilize a softer ionomer cover for soft feel and great control. We are eliminating the need for a golfer to choose between distance and feel in this category. The new Project (s) provides both softer feel and distance,” said Eric Loper, director of R&D, golf balls, for TaylorMade.
For more on the updated Project (a) and new Project (s), click here.