S is for speed with the introduction of Nike Golf’s VR_S family of products which includes drivers, fairway woods, irons and hybrids.
An extension of Nike’s VR franchise, the VR_S line has focused on speed through NexCOR technology for slower swing speeds, while the Nike VR Pro LE combines NexCOR and the variable Compression Channel for faster swing speeds.
Each club in the VR_S family will have a laser engraved NexCOR logo, a shape that mirrors the face construction inside the head to create more speed.
To create speed and distance to every club in the bag, Nike Golf engineers focused on the faces of all clubs in a golfer’s bag.
“In golf, when we talk about distance, the first thing that comes to mind is the driver,” said Tom Stites, director of club creation for Nike Golf. “We decided to look beyond that and focus on the entire bag from a holistic point of view.
“We discovered that NexCOR face technology adds distance and will play a critical role in helping golfers to become better. They’ll be hitting more shorter irons on their approach shots,” said Stites.
Nike’s NexCOR technology is designed to maximize distance for a wide range of players through multi face thickness design.
The NexCor infinity design creates a bridge for ultra-thin, ultra-hot faces and high ball speed from every club with the NexCOR technology differing from club to club.
“In setting out to create the fastest and hottest face, we know that consumers don’t hit it in the same spot on the face every time,” said Stites.
“We conducted impact studies and were able to map where consumers hit the ball on the face at impact on every club,” added Stites.
“Based on those results, we are able to move this NexCOR technology around on the face. The location of NexCOR on the face differs on every club. Not every face is identical,” he said.
Between April and June, Nike Golf will be conducting VR_S Speed Trials at hundreds of participating golf retail shops and golf courses across Canada.