TaylorMade Golf has introduced two new iron sets into the expanded and re-engineered M Irons for 2018.
The M3 and M4 irons build on the M1 and M2 irons with the introduction of new Ribcor technology that provides a new internal support system designed specifically for M3 and M4 that works in synergy with Face Slot Technology for increased ball speed across the face to enhance distance and tighten dispersion, while reducing vibrations to improve sound and feel.
When the club head of an iron strikes a ball, only a certain percentage of the energy goes back into the ball, as reflected by the measured COR of that head. Any flexing of the head that is not directly located at the impact point on the face is lost energy.
By strategically stiffening the structure of the iron head, RIBCOR technology is used to reduce energy loss, especially on mishits.
Ribcor technology works in conjunction with Face Slots to stiffen the area outside the scoreline area, while retaining flexibility and COR in the area inside the Face Slots.
When these proprietary TaylorMade technologies are implemented simultaneously, the outer structure of the iron remains stiff, while the face remains free to flex during impact to enhance energy transfer.
RIBCOR technology also allows for placement of additional mass in the heel and toe areas of the head for higher moment of inertia (MOI) than the corresponding 2017 irons, leading to an increase in overall forgiveness.
The new M4 irons are built for increased distance, forgiveness and feel through Ribcor technology.
Additionally, a multi-material damping badge works in tandem with the Ribcor technology to efficiently dampen undesirable vibrations during impact for improvements in sound and feel.
M4 irons (4-7) utilize TaylorMade technologies made popular with previous models of the company’s irons, including Face Slots and Speed Pocket, as well as a new, redesigned off-centre Inverted Cone Technology, which is also found in the M3 irons.
Additional technologies in the M4 include a Fluted Hosel 2.0, an ultra-thin 1 mm topline, along with the company’s thinnest-ever leading edge.
Optimized mass distribution toward the heel and toe resulted in a high resistance to twisting of the head during an off-centre impact, which translates to preserved ball speeds and improved forgiveness across the face.
M4 irons will be offered in four iron through LW. Players will have a choice of the KBS MAX 85 steel shafts (S, R) and Fujikura ATMOS graphite shafts (7S, 6R, 5A) in addition to numerous additional custom shaft options. All M4 irons are equipped stock with a TM Dual Feel grip.
M3 irons address the challenge of creating an iron that delivers distance, while retaining accuracy and workability in a more compact head shape preferred by better players.
Similar to the M4 irons, the M3 irons push the legal limit of COR to maximize the legal ball speed across the clubface. TaylorMade engineers were able to accomplish this by incorporating new technologies, including Ribcor.
Additionally, a multi-material damping badge works in tandem with the RIBCOR technology to efficiently dampen undesirable vibrations during impact to provide a clean, crisp sound and feel.
TaylorMade added 15 grams of high-density tungsten to the sole of the M3 irons, allowing engineers to create the more compact head shape that offers low centre of gravity and high MOI.
Each M3 iron (three through seven iron) also incorporates many of the same technologies as the M4 irons, including Face Slots, Speed Pocket and a redesigned off-centre Inverted Cone, all specifically for the M3 to provide players with distance, height, forgiveness and straightness.
Additional technologies in the M3 include a 180-degree Fluted Hosel, a 360-degree Undercut and individually sized tungsten weights to locate head CG for enhanced launch and ball speed.
With M3, TaylorMade also appeals to the eye of the low-to-mid-handicap golfer with a refined, confidence-inspiring shape.
Featuring a thinner topline than last year’s M1 and a straighter leading edge for a cleaner address view, M3 irons are also shaped to enhance effective bounce to help maintain turf interaction conditions that are suited for a wide variety of players, including higher handicaps.
M3 irons will be offered in three iron through SW. Players will have a choice of True Temper’s XP100 steel shafts (S300, R300) or Mitsubishi Chemical’s Tensei graphite shafts (80S / 70R) in addition to numerous additional custom shaft options. All M3 irons are equipped stock with Lamkin UTx NC grips.