The new lineup of Titleist’s 718 irons offers six models, the AP1, AP2, AP3, T-MB, CB and MB.
“Our R&D team is relentless when it comes to improving iron performance and engineering new technologies into head profiles that look, sound and feel great,” said Josh Talge, vice president of marketing for Titleist golf clubs.
“The invention of AP3, which combines the distance and forgiveness of our best-selling, game-improvement AP1 iron with the look and feel of our tour-favorite AP2, is a significant advancement that will help a wide range of golfers, and further illustrates why more of the world’s best players have Titleist irons in their bags,” said Talge.
Following their debut on the PGA Tour in late June, Titleist 718 irons are now being played by hundreds of players across the worldwide professional tours.
“718 is about maximizing MOI and ball speed, while maintaining the proper launch, trajectory and shot-stopping control that players need to hit greens more consistently,” said Marni Ines, director of Titleist R&D irons development.
“Irons are scoring clubs. It’s about hitting your number and stopping the ball close to the pin. Even with distance-focused irons like 718 AP1 and AP3, which are just as long or even longer than the competition, the ultimate goal was playable and repeatable distance. When it comes to hitting a good iron shot, distance without control is meaningless,” said Ines/
New 718 AP1 irons are built for distance and forgiveness.
“Titleist has an iron for every dedicated golfer, and that starts with 718 AP1,” said Talge. “There’s no better option in the game improvement iron category.”
New progressive construction from hollow-body long irons to undercut cavity mid and short irons offers a combination of distance and trajectory for each individually-designed iron.
Thin, fast, unsupported face inserts are used to generate more ball speed for more distance. Hollow-body long irons, inspired by R&D’s development of the Titleist Concept C16 iron models, increase carry distance on longer shots into the green.
High-density tungsten weighting produces a lower CG for higher launch and control. The high-MOI design, with an average of 58.5 grams of tungsten per head, placed low and in the toe of the long and mid irons, is used to produce higher ball speeds across the face for more consistent distance on off-centre hits.
The mproved leading edge pre-wear is used to create more efficient turf interaction for more consistent contact.
The 718 AP1 irons are available in irons: 4-P, 48 and 53 degrees.
The all-new 718 AP3 is the player’s distance iron.
A hollow-blade design with high-speed face technology, “AP3 truly represents the best of both worlds,” Talge said. “We’re giving you the distance and forgiveness of a game improvement iron packed into the look and feel of a player’s iron.”
AP3 was also inspired by the development of Titleist Concept C16 irons, with its dedication to distance and forgiveness in a smaller footprint.
Hollow-blade construction combined with a thin, unsupported L-Face insert is used to initiate launches long and high with shot-stopping spin, even on longer shots.
High-MOI design, with an average of 84.9 grams of tungsten per head, placed low and in the toe of the long and mid irons offers higher ball speeds across the face, providing the off-centre distance performance of a game improvement iron.
The 718 AP3 irons are available in irons 3-P, 48 degrees.
The co-forged, cavity back design offers playability with consistent distance and forgiveness, packaged in a profile designed for forged feel.
“AP2 is the most popular tour iron globally because it combines the look and feel tour players demand with the precise distance control they need to consistently hit their target, shot after shot,” said Talge. “For everyone else, it’s the tour iron within reach, because it is so forgiving.”
A thinner forged body and face insert constructed of high-strength spring steel is used to increase launch and ball speed for more distance. An improved CG progression, with a lower and more centered CG in the long irons, improves speed performance on off-centre hits for better distance control.
Forgiveness and stability are delivered through precise perimeter weighting and a co-forged construction pioneered by Titleist R&D, with an average of 57.4 grams of high-density tungsten placed in the heel and toe of the long and mid irons.
New high-density tungsten caps co-forged into the perimeter further increase MOI for better forgiveness. Its profile offers a refined leading edge for more efficient turf interaction and consistent contact.
The 718 AP2 irons are available in3-P, 50 degrees.
The 718 T-MB has grown into a full set of irons that deliver designed for effortless distance at every loft in a technical, muscle-back shape. Initially developed as a high launching, player’s long iron, the hollow-body, multi-material design of T-MB is used to produce acombination of high launch and forgiveness with a playable trajectory.
“T-MB is an absolute workhorse that launches high and just keeps going,” said Talge. “Players can’t believe the performance they get out a club that from address looks like a classic muscle back.”
•Advanced hollow-back construction with thin, unsupported L-Face insert allows the face to flex more at impact to increase launch and speed for more distance.
•The most high-density tungsten in the Titleist 718 lineup, with an average of 93.9 grams precisely placed in the heel and toe, increases launch and spin to produce higher shots that go far and land soft.
High-MOI design increases off-centre ball speed for forgiveness, while delivering stability and better feel. Improved leading edge pre-wear creates more efficient turf interaction for more consistent contact.
The 718 T-MB irons are available in 2-P, 50 degrees.
New 718 CB irons feature a sleek, cavity back profile to deliver shot control with added forgiveness through a high-tech, blade construction.
The classic but modern cavity back packed with high-density tungsten, an average of 74.8 grams precisely placed in the heel and toe in the long and mid irons, creates higher ball speeds across the face for more consistent distance on off-centre hits.
New tungsten caps co-forged into the perimeter further increase MOI for increased forgiveness without the loss of workability or shot control.
Optimized CG heights, low with a slight progression up through the set help deliver precise trajectory, while increasing the sweet spot for solid feel.
The 718 CB irons are available in 2-P.
A classic muscle back, new 718 MB is the choice for players desiring maximum shot control with a traditional forged look and feel.
The advanced muscle-back design delivers enhanced flight with maximum shot and trajectory control. Strategically designed CG locations enhance shotmaking and responsive feedback.
High muscle-back weighting positioned behind the sweet spot is used for pure, forged feel on every shot. Each MB iron is forged from a single billet of carbon steel for the purist look, sound and feel.
The 718 MB irons are available in 3-P.
Stock Shaft Matrix
718’s high-performance stock shaft matrix includes all-new premium aftermarket options, including three new True Temper AMT shafts with ascending mass technology.
The new AMT Red (AP1), AMT Black (AP3) and AMT Tour White (AP2) models provide lighter long iron shafts for increased launch and speed and heavier short iron shafts for control in specific weight ranges matched to the target players for AP1, AP3 and AP2.
“We were the first to use an Ascending Mass Technology shaft with 716 AP2 and our robot testing, player testing and tour feedback has been outstanding,” said Talge said.
The new Mitsubishi Tensei Pro Red AMC (Ascending Mass Concept) graphite shaft with ascending mass technology is also available as a stock option for AP1.
True Temper Project X PXi (T-MB), Project X LZ (CB) and Project X (MB) round out 718’s premium stock options. In addition, Titleist offers a number of custom shaft choices, many at no upcharge.