TaylorMade Golf, has introduced the M3 and M4 metalwoods, highlighted by the company’s latest innovation, Twist Face technology.
“From the creation of the first metalwood in 1979, TaylorMade has established a legacy of breaking from tradition to reach new thresholds of performance. In 2018, we have once again uncovered a new frontier of driving potential with Twist Face Technology, a radical departure from traditional driver-face design, engineered to correct for inherent human swing tendencies in real-time, giving golfers a tangible competitive advantage,” said Brian Bazzel, vice president, of product creation for TaylorMade.
Reimagining traditional driver face design, Twist Face, featured in both the new M3 and M4 drivers, is TaylorMade’s solution to counteract golfers’ most common misses, more specifically, those resulting from the high toe and low heel impacts.
To counteract the high-toe miss (a hook), the driver face has been twisted open (loft increased and face opened) on the high-toe to help straighten ball flight.
Similarly, to counteract the low-heel miss (a slice), the driver face has been twisted closed to de-loft and close the face in the low heel area. TaylorMade’s Twist Face technology is used to deliver a corrective face angle when hit off-centre for longer, straighter shots.
Studying data captured from more than half a million shots that simultaneously tracks head presentation (in-out path, angle of attack, loft, impact location), initial launch conditions and final landing location of the golf ball, TaylorMade engineers discovered there was a flaw in the traditional bulge and roll.
By studying the performance of thousands of shots in each quadrant across the face of all golfers’ levels, researchers determined these shots were not averaging to be on the centre line. In fact, high face shots and high toe shots have a left tendency off the target line and spin significantly less. Similarly, low face and low heel shots tend to land right of the target line with a significantly more spin.
In 2015, TaylorMade introduced multi-material construction with carbon composite crowns. Two years later, engineers have created the M3.
In addition to Twist Face technology, the M3 driver features a new matte silver front section and a raised, aerodynamic five-layer carbon composite crown.
With both the 2018 M3 and M4 metalwoods, TaylorMade engineers were able to design thinner and lighter composite panels (the M3 and M4 drivers both feature a five-layer carbon composite crown) than ever before.
Exclusive to the M3 in both the 460 c.c. and 440 c.c. models is a new Y-Track adjustability system that allows for CG adjustment of the head to obtain desired, optimal ball flight parameters.
Dissimilar to the T-Track on both the 2016 and ’17 M1 drivers, the heel to toe track and front to back track on the M3 are connected, allowing all 22 grams (two 11 g weights) of moveable mass to be utilized for both the benefit of heel to toe control as well as front to back CG adjustment.
The Y-track offers the golfer more precise CG adjustability, with more than 1,000 unique CG configurations, more than double the number of positions in the 2017 M1. Add in TaylorMade’s 12 position, four-degree ultra-lightweight aluminum Loft Sleeve (back sleeve compatible) for even more personalization.
The flat curvature of the front/back track provides lower CG regardless of the weight setting. In fact, when the weight is in the back position versus M1 2017, the 2018 M3 CG is 36 per cent further back.
This makes the moment of inertia (MOI) 10 per cent larger without raising the CG projection on the face. Furthermore, engineers were able to increase the total amount of front/back CG movement by 83 per cent.
For the first time ever, TaylorMade has engineered a slot housed in the sole of its most adjustable driver.
The new Hammerhead slot was engineered to work in combination with Twist Face and Inverted Cone technologies to deliver increased ball speed across a larger area of the face, resulting in a larger sweet spot. The Hammerhead slot’s design is defined by three design elements, including the central Speed Pocket, the face geometry and the stiffening ribs.
By dividing the Speed Pocket into zones, TaylorMade was able to increase its overall length from 82 mm to 100 mm — a 22 per cent increase. It also allowed for the creation of a larger flexible centre zone, designed to increase ball speed on low face impacts and drop unwanted backspin.
By using the new ribs, engineers were able to decrease the thickness and weight of the face, allowing for a more flexible face designed to deliver higher ball speeds across a larger area of the face.
The M3 will also be available in a 440 c.c. model, which utilizes a slightly smaller head, deeper face and 22 g of moveable weight, working in unison with all of the same technologies as its larger 460 c.c. counterpart.
Both the 460 and 440 c.c. models come equipped with MCA’s Tensei CK Red (high launch), Blue (mid launch) or White (low launch) shafts in R, S and X flexes along with a Lamkin UTx cord grip. As the company has offered for the past few years, TaylorMade is also once again offering more than two dozen additional premium custom shaft options at no upcharge.
The M3 460 driver will be offered in 8.5, 9.5, 10.5 and 12-degree loft options, while left-handed models will be offered in 9.5 and 10.5-degree lofts. The M3 440 driver (right-handed only) will be offered in 9 and 10-degree loft options.
Complementing the M3 driver is the M4, which differs in design by putting an emphasis on forgiveness with straight distance.
The M4 driver not only utilizes TaylorMade’s ‘18 technologies (Twist Face and Hammerhead), it also incorporates Geocoustic engineering, combining geometry and acoustical engineering for more forgiveness and better sound.
Driver heads with low back centres of gravity typically have low frequencies because they tend to have fairly flat soles. Geocoustic sole shapes allow for a low CG and larger head size, but with a more curved sole which has inherently higher frequencies for better sound and feel.
The Geocoustic sole design of the M4 driver freed up discretionary volume that allowed engineers to increase the overall face size for improved sound and feel.
Similar to the M3, the M4’s Hammerhead slot features reinforced outer portions for a lighter, more flexible face, resulting in a larger sweet spot.
The centre portion of the slot increases ball speed low on the face and drops unwanted spin for straight distance. Additionally, the newly designed face saves 8 g of discretionary weight. To increase the stability of the driver, the rearward mass pad has been increased from 22 to 41 grams, an 86 per cent increase.
Also new to the M4 is a redesigned face that is both thinner and lighter. The maximum thickness has been reduced from 4.47 mm to 3.6 mm and the heel/toe perimeter thickness has been reduced from 2mm to 1.92 mm. In addition, the mass of the face has been reduced from 45.5 g in the ’17 M2 to 37.6g, or 17.3 per cent.
The M4 driver will be offered in 8.5, 9.5, 10.5 and 12-degree loft options, while LH models are available in 9.5 and 10.5 degrees, each equipped with a Fujikura Atmos Red shaft in 6X, 5S, 5R, 5A, along with a TM/Lamkin Dual Feel grip. For women, the M4 driver is available in 10.5 and 12-degree lofts, equipped with a TM-Tuned 45 (L) shaft.
In addition to the standard M4 model, TaylorMade is also offering a higher-launching, more draw-biased model, the M4 D-Type (also 460 c.c.).
The M4 D-Type (D signifying draw) combines multiple draw-biased design technologies to help players who consistently fight fade-to-slice trajectories find more fairways.
In addition to the multi-material construction, Twist Face technology and Hammerhead Speed Pocket, the D-Type is more heel-weighted (41g), has slight offset and uses advanced visual cues to promote a square face at address and a more draw-biased face at impact.
The M4 D-Type driver will be offered in 9.5, 10.5 and 12-degree loft options, while LH models will be offered in 9.5 and 10.5-degree lofts and come equipped with a Matrix’ Platinum White Tie shaft 55 S,R and 45 A,L, which complements the driver’s draw-biased performance. For women, the M4 D-Type driver is available in 10.5 and 12-degree lofts, equipped with a Matrix White Tie MSF5 45 g (L) shaft.
The new M3 fairway takes an adjustable fairway to the next level. Constructed with a 450 stainless steel body, strong Ni-Co C300 face and new, thinner five-layer carbon composite crown (same as the M3 and M4 drivers), an improved track system that houses more moveable weight (29 grams compared to 25 in the ’17 M1 fairway) allows for adjustment for preferred shot shape, from fade to draw, more than ever before.
Similar to the M3 driver, the M3 fairway also utilizes a thin, light crown and sole panel. The combination of the composite panels saves up to 8 g over a similarly shaped metal fairway. The discretionary weight is placed low and forward into the M3’s clubhead to create driver-like launch conditions, with high launch and low spin.
The sliding weight track (SWT) on the M3 fairway, first introduced in a TaylorMade fairway with last year’s M1, incorporates a new, smaller Loft Sleeve screw, which allowed for the moveable weight track to move 3.5 mm forward, resulting in the CG moving almost a full millimeter forward too, an eight per cent change over the ’17 M1.
Bringing the track forward led to a more streamlined overhang design to improve the sole to turf interaction for the M3 fairway. By designing an overhang that extends across the length of the track, the playability of the sole was improved, while allowing the weight track to be further forward.
The smaller screw head and port area to the Loft Sleeve also positively affects the Speed Pocket. By taking up less room on the sole, the Speed Pocket length from heel-to-toe on the M3 fairway is longer than the M1 2017 Speed Pocket.
The through-slot is extremely efficient in terms of size and material usage, allowing engineers to package it in front of the track. The through-slot promotes faster face-flex and ball speed on mis-hits low on the face and also reduces backspin leading to more overall distance.
The M3 fairway will be offered in 15 degree (3), 17 degree (3HL) and 19 degree (5) loft options while LH models will be offered in 15 degree (3) and 19 degree (5) options, equipped with an MCA Tensei Blue shaft in A, R & S flexes (65g) and X flex (75g). All models come equipped with a Lamkin UTx cord grip.
In the M4 fairway, TaylorMade’s distance fairway has been made even more forgiving through the use of multi-material composition, Speed Pocket, Geocoustic Technology and ICT integration to complement to the M4 driver with a larger sweet spot and improved launch conditions. A new split-weight mass pad separates the weight at the outward extremities of the head to preserve ball speed on shots hit off-centre.
The M4 fairway utilizes a thinner and stronger Ni-Co C300 face along with TaylorMade’s proprietary Inverted Cone Technology (ICT) to increase the higher-COR area of the clubface, thus minimizing ballspeed losses on off-centre impacts.
In addition to the M4 fairway, TaylorMade is also introducing the M4 Tour fairway, which features a smaller head size (156 c.c. versus 175 c.c.) with a slightly deeper face, designed for better players who prefer a more compact look, lower launch and more workability.
The M4 Fairway will be offered in 15 (3), 16.5 (3HL) and 18 (5), 21 (5HL) and 24 (7HL) degree loft options, while LH models will be offered in 15 (3), 16.5 (3HL) and 18 (5) degree lofts, equipped with Fujikura’s Atmos Red 75g 6S, 6R, 5A shaft and a Lamkin Dual Feel grip.
The M4 Tour fairway will be available in 15 (3) and new 18 (5) degree lofts (RH only) and comes equipped with MCA’s Tensei Blue (65g S and 75g X) flexes and Lamkin UTx grip. For women, the M4 fairway is available in 3HL, 5HL and 7HL lofts, equipped with a TM-Tuned 45 (L) shaft and a Winn Dual Feel grip.
The new M3 Rescue incorporates a moderate-sized shape, first introduced by the ’17 M1 Rescue but with more moveable weight — 30 g compared to 27— and a sole design made to appeal to players of all ability levels.
The crown showcases a whole new look with a two-tone, matte silver front section and gloss black back body framing the ball.
The sole is engineered with an adjustable sliding weight system, allowing golfers the opportunity to not only experience the neutral/fade biases of its predecessor, but having more moveable weight for personalization in a TaylorMade Rescue.
In addition to the new 30g sliding weight and advanced sole design, the head comes equipped with a three-degree, ultra-lightweight aluminum Loft Sleeve and come with a MCA Tensei Blue hybrid 80g shaft in R, S and X flexes, as well as a 70g A flex, along with a new Lamkin UTx cord grip.
The M3 Rescue will be offered in 17 (2), 19 (3), 21 (4) and 24 (5) degree options, while LH models will be offered in 19 (3) and 21 (4) degree options.
Completing the M4 metalwood lineup in 2018 is the M4 Rescue, designed to produce increased ball speed, with a larger sweet spot for enhanced overall playability.
The low-profile body of the M4 Rescue has a tiered, two-tone crown with the same matte silver front and gloss black rear section that showcases the aesthetics of TaylorMade’s M series of product.
The M4 Rescue features a cut-through Speed Pocket to increase launch and maximize ball speed on shots hit below centre face.
Similar to the M4 fairway, a new split-weight mass pad separates the weight at the outward extremities of the head to increase the club’s forgiveness by preserving ballspeed on shots hit off-centre.
A Geocoustic sole design and a short, fluted hosel work in tandem to enhance sound and feel at impact. The M4 Rescue is designed to help average golfers replace a long iron with higher, longer and more draw-biased performance.
The M4 Rescue will be offered in 19 (3), 22 (4), 25 (5) and 28 (6) degree lofts, while LH models will be offered in 19 (3), 22 (4) and 25 (5) degree lofts and equipped with Fujikura’s Atmos Red shaft 7S, 6R, 5A and a Lamkin Dual Feel grip. For women, the M4 Rescue is available in 22 (4), 25 (5) and 28 (6) degree lofts, equipped with a TM-Tuned IR 45 (L) shaft and a Winn Dual Feel grip.