Boccieri Golf, maker of the Heavy Putter, has introduced its Mid-Weight Series.
At 750 grams, the Mid-Weight putters are lighter than previous Heavy Putters, but still heavier than regular putters.
Using the same weighting system, the Mid-Weight line has five different models designed to improve stroke consistency through a heavier mass head and counter-balanced weight in the grip end of the shaft to promote the use of larger muscles for a more pendulum-like stroke.
The Mid-Weight Series consists of three blades and two mallets available in black PVD or silver satin finishes.
Boccieri Golf has also embarked on a national advertising campaign to support sell-through of the Mid-Weight Series. The ads will appears in major golf publications and high-traffic websites.
“Further accelerating already strong sell-through at retail, the new campaign creates a sense of urgency for golfers to try the Mid-Weight Series,” said Stephen Boccieri, president and chief executive officer of Boccieri Golf.